Chief Marketing Officer

St. Norbert College

As one of the nation's top Catholic liberal arts colleges, St. Norbert enjoys a proud history and a foundation rooted in tradition. When Norbert of Xanten founded the Norbertine order of priests in the 12th century, he could little have imagined the impact his life and mission would have on the world nearly nine centuries later. Today, at St. Norbert College, the spirit of Norbert lives through this modern, bustling riverfront community dedicated to transforming and empowering a new generation of world-changers.

St. Norbert was named one of the 2023 “Best in the Midwest” by The Princeton Review.

St. Norbert was named to the John Templeton Foundation Honor Roll for Character-Building Colleges as a college with exemplary programs that inspire students to lead ethical and civic-minded lives.

In their guide to “America’s Best Colleges,” St. Norbert has been ranked as one of the Best National Liberal Arts Colleges (since 1991).

Over 10 years, St. Norbert has graduated a higher percentage of students on time than any other college or university in Wisconsin. That helps students keep debt down and enter the workplace or grad school faster. Our four-year graduation guarantee is simple: If you don’t graduate in four years, through no fault of your own, we’ll pick up the tab for the remaining courses needed to complete your degree.

St. Norbert College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (HLC).

http://www.snc.edu

Position Details

Chief Marketing Officer
Job
Full-time
Office/WFH
100% remote
8/13/2025
Northeast Wisconsin
De Pere, WI

St. Norbert College (SNC), a nationally ranked, private, Catholic, liberal arts college, is seeking a Chief Marketing Officer (CMO). This is an on-site position and serves as the senior leader responsible for developing and executing an institution-wide marketing and communications strategy aligned with the College’s mission, values, and long-term vision. Reporting directly to the President and serving as a member of the President’s Cabinet, the CMO provides strategic leadership that advances institutional goals, strengthens brand identity, and elevates the College’s regional and national profile.

Specific responsibilities:

  • Strategic Marketing Leadership: The CMO leads the creation and implementation of bold, forward-thinking marketing initiatives that position the College distinctively within the evolving higher education landscape. This includes guiding brand strategy through the integration of neuromarketing, storytelling, experiential marketing, and archetypal frameworks, while ensuring all messaging is aligned with the College’s core values and aspirations. The CMO serves as the President’s chief marketing advisor, offering insights and direction on opportunities for innovation and brand amplification.

  • Executive and Institutional Communications: This role is responsible for directing executive communications, including the development of thought leadership platforms and institutional messaging for the President. The CMO oversees the creation of speeches, internal communications, and responses to strategic or sensitive matters, ensuring that communications are timely, consistent, and reflective of the College’s mission and priorities.

  • Enrollment and Advancement Marketing: A key area of focus for the CMO is leading data-informed marketing campaigns that drive undergraduate and graduate enrollment growth. The CMO also oversees advancement communications that engage alumni, cultivate donors, and support comprehensive institutional fundraising campaigns. These efforts are designed to expand the College’s reach, strengthen relationships, and generate measurable outcomes in enrollment and philanthropy.

  • Media and Public Relations: The Chief Marketing Officer serves as the lead architect of the College’s media relations strategy, working to elevate institutional visibility and reputation through regional and national earned media. This role includes acting as spokesperson or media strategist during moments of opportunity or crisis, as well as liaising with external partners and cultivating relationships with key journalists and media outlets to secure meaningful coverage and build public trust.

  • Digital and Multi-channel Strategy: The CMO directs the College’s digital and multi-channel marketing strategies across paid, earned, owned, and shared platforms. The role includes oversight of major initiatives such as the upcoming Drupal website launch, with a strong focus on optimizing user experience and driving conversion for enrollment and advancement. The CMO champions innovation in content strategy, experimenting with emerging formats and platforms, including video, podcasting, and social media.

  • Marketing Operations and Team Leadership: The CMO oversees the College’s marketing technology stack and ensures the implementation of scalable, efficient operations. This includes CRM, CMS, marketing automation, analytics, project management tools, and selected vendor management. The CMO leads a cross-functional team of strategists, creatives, media specialists, and operational professionals, fostering a high-performing culture rooted in accountability, collaboration, and mission alignment. The CMO also collaborates extensively with Cabinet members and other institutional stakeholders, presenting regularly at town halls, Board of Trustees meetings, and strategic planning sessions.

Required Minimum Qualifications:

  • Bachelor’s Degree Required

  • Master’s Degree Preferred (or commensurate experience)

  • Minimum of ten years of progressive experience in marketing and communications, including at least five years in a senior leadership role.

  • Demonstrated success leading brand strategy and integrated marketing campaigns that drive measurable outcomes.

  • Proven experience in executive communications, including speechwriting, internal messaging, and crisis communication.

  • Expertise in digital marketing strategy, including web, social, paid media, SEO, and analytics.

  • Familiarity with marketing technologies such as CMS (Drupal preferred), email marketing (Slate, Raiser’s Edge, and Emma knowledge preferred), and project management tools.

  • Strong media relations skills and ability to serve as spokesperson or media strategist.

  • Exceptional collaboration and communication skills, with a track record of influencing across stakeholder groups.

  • Commitment to mission-driven work, with experience in higher education, nonprofit, or values-based organizations preferred.

  • Dedicated to working in a mission-driven environment, with a profound respect for and commitment to preserving the rich traditions of Catholicism, Norbertine values, and the liberal arts.

The College offers an outstanding benefits package including health, dental, vision, and life insurance; retirement plan; paid time-off and tuition waiver. For more information, please visit: https://www.snc.edu/hr/workinghere.html.


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