Communication & Engagement Manager

Brown County United Way

About Brown County United Way:

Established in 1925, Brown County United Way’s mission is to unite people, ideas and resources to create community solutions that strengthen every person and every community in Brown County. Our vision is an inclusive community where all individuals are able to meet their basic needs and have equal opportunity for stability in their health, education, financial wellbeing and connection to community.

Position Details

Communication & Engagement Manager
Northeast Wisconsin
Green Bay, WI

Position Summary:

The Communication and Engagement Manager is a full-time, salaried position, reporting to the Vice President of Resource Development and Communication. This team member is responsible for helping develop communication and engagement strategies to support Brown County United Way’s mission, fundraising and relationship management strategies. This involves, but is not limited to, content creation and graphic design for digital media, print media, and media relations; leading the organization’s affinity groups; and assisting in developing other strategies designed to build relationships with new and existing donors.

Qualities and Qualifications:

The ideal team member believes in diversity, equity and inclusion for all people; is passionate about improving the quality of life for everyone in Brown County; has the ability to work autonomously and collaboratively; is highly organized, flexible and can effectively multitask; has excellent oral and written communication skills; experience in web design. Bachelor’s degree preferred and/or equivalent experience in communications, public relations or marketing.

Key Responsibilities: Under the direction of and in cooperation with the Vice President of Resource Development and Communication shall:

- Manage the digital media strategy

  • Create and monitor content on social media channels
  • Manage/update website including content and design (Wix platform) and overall strategy
  • Analyze the long-term needs of the organization’s digital marketing strategy and recommend strategies for growth

- Manage macro-level donor communications

  • In collaboration with the Campaign Manager, Vice President of Resource Development and Communications, Resource Development Committee and Marketing Committee, participate in the creation of all campaign materials including rack cards, posters, videos and advertising
  • Assist in the writing and layout of the bi-monthly newsletter and/or other mass communications

- Assist in media relations

  • Participate in the identification and creation of news releases and other media relations activities

- Lead, oversee and grow donor affinity groups including but not limited to Emerging Leaders Society and Retire United

  • In collaboration with group leadership, create annual goals and strategies
  • Facilitate group meetings and projects

- Assist in the planning and execution of organization special events such as donor recognition events

- Solicit in-kind contributions and sponsorships as necessary

- Attend resource development and communication training programs based on identified needs

- Other duties as assigned

A Bachelor’s degree is required, and/or equivalent experience and education, along with a minimum of two years of experience in fundraising, sales, account or donor management. Public speaking ability and strong communication skills are also necessary.

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