Key Responsibilities: Under the direction of and in cooperation with the Vice President of Resource Development and Communication shall:
- Manage the digital media strategy
- Create and monitor content on social media channels
- Manage/update website including content and design (Wix platform) and overall strategy
- Analyze the long-term needs of the organization’s digital marketing strategy and recommend strategies for growth
- Manage macro-level donor communications
- In collaboration with the Campaign Manager, Vice President of Resource Development and Communications, Resource Development Committee and Marketing Committee, participate in the creation of all campaign materials including rack cards, posters, videos and advertising
- Assist in the writing and layout of the bi-monthly newsletter and/or other mass communications
- Assist in media relations
- Participate in the identification and creation of news releases and other media relations activities
- Lead, oversee and grow donor affinity groups including but not limited to Emerging Leaders Society and Retire United
- In collaboration with group leadership, create annual goals and strategies
- Facilitate group meetings and projects
- Assist in the planning and execution of organization special events such as donor recognition events
- Solicit in-kind contributions and sponsorships as necessary
- Attend resource development and communication training programs based on identified needs
- Other duties as assigned