Communication and Marketing Coordinator Admissions - 17001

University of Wisconsin - Whitewater

Founded in 1868, UW–Whitewater is one of eleven comprehensive universities in a public higher education system that also includes two doctoral institutions and a statewide Extension. In the fall of 2018, as a result of the University of Wisconsin System’s restructuring of the state’s 13 two-year campuses formerly known as UW Colleges, UW–Rock County began operating as a branch campus of UW–Whitewater under the new name of University of Wisconsin–Whitewater at Rock County. Together, these campuses form a preeminent academic institution driven by the pursuit of knowledge, powered by a spirit of innovation, and focused on transforming lives. The University of Wisconsin-Whitewater Main Campus and Rock County Campus are located conveniently near Milwaukee, Madison, and Chicago, and thus offers the advantage of beautiful small-town environments with easy access to the cultural and commercial opportunities of major metropolitan areas.

http://www.uww.edu

Position Details

Communication and Marketing Coordinator Admissions - 17001
Job
Full-time
3/19/2021
Southeast Wisconsin
Whitewater, WI

The Department of Admissions at the University of Wisconsin – Whitewater seeks a Communication and Marketing Coordinator (ASSOC STU SERV COORD).

This is an annual position and reappointment for subsequent terms is dependent upon needs of the position, university funding and external forces.

General Responsibilities:

  1. Serve as the primary Admissions communication strategist and a liaison with University Marketing and Communications Office to create, update and maintain the communications content and workflow in the office
  2. Organize and schedule a regular communication plan for prospective students throughout the admission stream. This will include freshmen, transfers, online students and non-traditional students
  3. Develop an understanding of timeline and workflow of admissions processes and recruitment plans. Research upcoming and effective strategies in recruitment and marketing to prospective students
  4. Develop the office’s marketing strategy in conjunction with the Director of Admissions and University Marketing and Communications Office
  5. Using the University’s Strategic messaging as a foundation, update and maintain the daily visit welcome presentation and train the staff on its presentation
  6. Conceptualize, manage, and develop print and electronic communication related to recruitment efforts that are consistent with the marketing strategy of the Admissions Office
  7. Utilize multimedia methods and platforms, including social media and CRM technology
  8. Create and maintain effective outreach and communication to high schools, two-year institutions and other entities outside of the university whom the admissions office interacts with regularly
  9. Serve as the project manager on Admissions Office pieces, such as the yearly redesign of the viewbook, counselor update, web advertising and other print and web marketing and recruitment related items
  10. Work with the Director of Admissions and University Marketing and Communications Office in developing a yearly admissions’ search strategy and identify how the communications flow will operate within that strategy
  11. Use data analytics to inform recruitment strategies
  12. Connect regularly with other offices within the Enrollment Management division to help ensure the consistency of tone and timing of messages to students
  13. Other duties as assigned

Minimum Qualifications:

  • Earned Bachelor’s degree
  • Three years of experience in marketing or related field
  • Strong organizational and project management skills
  • Experience with digital marketing or Customer Relation Management programs (Slate)
  • Valid driver’s license (or ability to obtain a valid driver’s license)
  • Strong written communication and public speaking skills

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