Communications and Marketing Specialist

General Overview:

Primary duties include marketing, public relations, and community outreach. The position reports to the Economic Development Director and supports related task forces, committees, and special projects.

Job Description Summary:

EXAMPLES OF DUTIES:

Marketing, Public Relations, and Communications

• Provide support to City Administration in communications and press releases. 
• Provide support for Economic Development Department & Tourism initiatives and the task forces and committees it serves.
• Execute various tourism and community marketing strategies. 
• Work with Economic Development team to manage City image, brand and marketing initiatives. 
• Develop and execute marketing campaigns. 
• Performs market and client research through various methods including contacting local businesses, vendors, and etc.
• Create reports on marketing performance outcomes. 
• Maintain schedules for marketing initiatives. 
• Assist with marketing and communications on social media, website content, and press releases. 
• Organize and manage marketing collateral.
• Organize and participate in community activities and events; some of which may include evening or weekend time commitment. 
• Assist City departments & municipal utilities with their communication needs. 
• Special projects.

Administrative Support

• Performs various administrative tasks. 
• Performs other duties as assigned.

Summary of Necessary Knowledge, Skills, and Abilities:

Knowledge -

• Knowledgeable of marketing, public relations, and community outreach concepts, techniques, and campaigns.

Skills and Abilities -

• Ability to spot emerging trends. Proficiency with social media platforms, social networking, email marketing, search engines, and Adobe Suite software. 
• Strong written and verbal communication skills. 
• Ability to work independently & be a self-starter. 
• Ability to effectively make cold calls, establish relationships, and network. 
• Outgoing personality with strong interpersonal and social abilities. 
• High level of organization and attention to detail. 
• Comfort with multi-tasking in a deadline-driven environment. 
• Excellent time management skills. 
• Demonstrated problem solving and critical thinking skills. 
• Strong typing, writing and copy-editing abilities and proficiency. 
• Ability to prepare correspondence and reports. 
• Ability to work collaboratively and cooperatively with management team and subordinates. 
• Ability to effectively communicate with elected officials, staff and the public in both written, verbal and visual format. 
• Ability to define problems and deal with a variety of situations. 
• Ability to think quickly, maintains self-control, and adapt to stressful situations. 
• Ability to use good judgment to effectively solve problems.
• Ability to plan work, establishes priorities, delegate responsibility and detect errors. 
• Ability to assist public with questions.
• Ability to organize, prioritize, and carry out office work with minimal supervision.
• Ability to work evenings and weekends for community activities, events, and meetings when needed.

Additional Information

Education and Experience:

• Degree and/or certification in marketing, public relations, communications, or a closely related field required.
• Experience in business, economic development, marketing (including social media), public relations, communications, and/or community outreach desired. 
• Training and experience with Photoshop, Illustrator, InDesign, Canva, and other media/communication/social media software applications preferred.
• Equivalent combinations of education, training, and experience may be considered.

Special Requirements:

• Valid State Driver’s License or the ability to obtain one.
• Reliable transportation to be used at work.