Communications & PR Manager

Polaris Industries

Recognized as the leader in the Powersports industry, Polaris Industries prides itself on recognizing and developing top talent to take its people and company to the next level.

Polaris is transforming from a North American based company to a global company with over 8,000 employees in 16 different countries spanning five continents of North America, South America, Europe, Asia, and Australia. Polaris Industries is headquartered just outside of Minneapolis in Medina, Minnesota with annual 2014 sales of $4.5 billion.

Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot™ brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.

Polaris offers you an opportunity to come on board and make a difference. We offer a competitive salary and a comprehensive relocation package. To round it off, a benefits package that allows you to work hard and play harder.

http://www.polaris.com

Position Details

Communications & PR Manager
Job
Full-time
Office/WFH
100% remote
8/23/2016
Twin Cities Metro
Plymouth, MN

JOB SUMMARY:

The Manager of PR/Communications will provide full-service communications support for Polaris Business Units, with responsibility for developing communication strategies to effectively reach a variety of audiences, including existing and new customers (via enthusiast and consumer PR), dealers, and employees. This person will create high-quality work, and be able to effectively manage agencies. The Manager of PR/Communications will work closely with business unit leaders, and will serve as a close advisor to the Senior Director of Strategic Communications. The ideal candidate will possess excellent communications skills; have a mastery of PR strategy; love powersports products; and be a solution-oriented, tenacious, self-starter who wants to lead a winning team and drive meaningful results.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Communications Strategy & Execution -

  • Partner closely with the assigned business units to understand their priorities and recommend strategies to amplify their stories and drive results through internal and external communications; develop annual plan and opportunistic, real-time recommendations
  • Develop PR strategies to attract new customers and reinforce our position with existing customers; leverage consumer marketing programs, product launches and consumer trends to create editorial coverage of the company and products with influential media outlets; execute PR activities independently and oversee agencies
  • Develop strong relationships with priority media, bloggers and other influencers
  • Participate in the planning, development and execution of various internal communications to equip employees to be better brand advocates
  • Create streamlined, valuable communications for Polaris dealers to help them prioritize, improve their dealerships, and stay informed about key initiatives and selling opportunities
  • Manage content delivery (intranet, wire, etc.)
  • Provide recommendations for how to elevate the team’s work and enhance the team’s approach to communications across audiences
  • Develop enterprise-wide measurement strategy for PR

SKILLS AND KNOWLEDGE:

  • Bachelor’s degree required in related field (Communications, Journalism, Marketing, or Business)
  • 7+ years in Communications or Public Relations-related role(s)
  • Proven ability to develop effective communication plans to achieve goals
  • Strong writing, editing and verbal communications skills
  • Deep knowledge of public relations strategy – including story development, pitching, content creation, influencer relationships, etc. – and how PR intersects with marketing and social
  • Success leading and/or mentoring others (formally or informally)
  • An understanding, appreciation and passion for Polaris product preferred
  • Knowledge of powersports industry – and corresponding media – preferred
  • Ability to work cross-functionally in a matrix environment; ability to make decisions and influence leadership
  • Self-motivated, solution-oriented, resilient, tenacious attitude/approach
  • Ability to meet deadlines while delivering quality results
  • Organized with attention to detail
  • Ability to thrive in a fast-paced, high-energy environment with continuous change

WORKING CONDITIONS:

  • Standard office environment
  • Periodic, but extensive travel required at points of the year
  • Location – Bass Creek corporate office (Plymouth, MN)

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