The Communications and Social Media Manager, under the general supervision of the City Administrator, develops and coordinates the execution of a communication strategy for the City of Middleton, its departments, and employees. This role ensures high quality and timely distribution of information and marketing (print, social and otherwise) to the above referenced stakeholders. The Communications and Social Media Manager continually evaluates City communications and actively pursues mechanisms and technologies to enhance such efforts.
This staff member works closely with City departments to create effective and well-coordinated messaging. The Communications and Social Media Manager messaging and communication initiatives are designed to promote resident, business owner, visitor, and City employee awareness of City services, projects, policies and events.
They use initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for the City of Middleton. This position contributes to enhancing the image and reputation of the City by carrying out external communications and brand promotion. The Communications and Social Media Manager will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations.