Communications Consultant Senior

Allina Health

People at Allina Health have a career of making a difference in the lives of the millions of patients we see each year at our 90+ clinics, 12 hospitals and through a wide variety of specialty care services in Minnesota and western Wisconsin.

We’re a not-for-profit organization committed to enriching your career by providing ongoing training, competitive compensation, support for work-life balance and ways to give back to the communities we serve. Join our team of 29,000+ employees – your career opportunities are limitless!

https://www.allinahealth.org/


Position Details

Communications Consultant Senior
Job
Full-time
5/9/2024
Twin Cities Metro
Minneapolis, MN

Job Summary:

Provides counsel primarily to executive leaders on communications and key messages. This role is primarily focused on strategic crisis communication planning and media response planning. Requires professional experience and knowledge to independently solve issues of diverse scope and complexity. Regularly mentoring and training other team members is a component of this position.

Key Position Details:

  • No weekends 
  • 8-hour day shift 
  • Benefit eligible

Principle Responsibilities:

Media Relations & Crisis Management (external communications).

  • Develops and executes media relations communications plans and tactics. 
  • Identify relevant, compelling and engaging content across the organization and maximizes appropriate use of content across all external communication channels. 
  • Prepare executive leaders for media, facilitate media interviews and follow-up. 
  • Creates targeted media lists, engage traditional and new media reporters to understand their story needs and to develop and execute pitches that secure positive media coverage. 
  • Serves as a back-up resource on the Disaster & Emergency Preparedness Council (DEPCO) and a Public Information Officer. 
  • Supports the external promotion of our brand by leveraging stories that increase engagement and brand awareness/loyalty.

Consulting.

  • Serves as a strategic partner to business unit/system office project teams to deliver effective communications that support business objectives and drive and/or maintain engagement. 
  • Shares professional knowledge and experience to aid executives in solving problems of diverse scope and substantial complexity. 
  • May play a key role on the broader Communications team and in development of department strategy.

Strategic planning.

  • Develops communication plans and strategies for assigned business units, functions, projects and/or campaigns. 
  • Creates and executes on the development of plans and strategies for general campaigns and business unit needs. 
  • Proactively partners with appropriate communication vehicle owners to deploy the communications.

Process and support.

  • Develops and helps to oversee communication channels and processes, including public relations. 
  • Works with the broader Communications team to collect and analyze media coverage, develop stories to promote growth strategies, secure leader speaking engagements and award opportunities. 
  • Contributes to processes that help enhance structures and process improvements in communications prioritization, measurement and deployment.
  • Other duties as assigned.

Job Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations or related field required 
  • 7+ years experience in internal/external communication and/or change management communications required 
  • Media relations and/or external communications preferred


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