Communications Manager

Wisconsin Bankers Association

Founded in 1892, the Wisconsin Bankers Association is the state’s largest financial industry trade association, representing 235 commercial banks and savings institutions and over 21,000 employees. Of the nearly 235 Wisconsin banks, 97 percent are members of the Wisconsin Bankers Association. The Association represents banks of all sizes from banks in rural Wisconsin to the state's largest financial institution in Green Bay.

WBA has three subsidiaries and a public charity which offer cost-effective and quality products for banks.

Position Details

Communications Manager
Southwest Wisconsin
Madison, WI

The Wisconsin Bankers Association (WBA) is looking for a high-energy communications manager with experience handling both internal and external business communication. The ideal candidate will be eager to serve the members of a premier state-wide trade association through their ability to deliver content in a wide variety of media.

Essential Duties:

  • Create informative and timely member content in a wide variety of media for WBA and its subsidiaries
  • Plan, direct, and implement the day-to-day internal and external publicity and earned media efforts in coordination with WBA’s management team and prepare media activity reports
  • Develop and implement effective communication strategies that build member programs, brand awareness, and customer satisfaction
  • Serve as a writer and managing editor for all WBA publications to guarantee all content is accurate, publication-ready, and published in a timely manner
  • Work with WBA’s advocacy, education, and member services areas on consistent messaging for public policy, trade conferences, and other projects
  • Develop and maintain professional working relationships with local, state, regional, national, and trade press
  • Provide direct executive level consultation on internal and external communications, sensitive issues, public relations and media outreach
  • Serve as the WBA liaison to the Financial Crimes Committee
  • Limited travel and overnights required


  • Strong communication, writing, editing, and presentation skills
  • Excellent organizational skills and the ability to meet deadlines
  • Demonstrated ability to craft a message and generate earned media
  • Experience creating targeted content that generates measurable ROI
  • Ability to learn software, strong computer skills including proficiency in and Microsoft Teams
  • Knowledge of CMS such as WordPress or Umbraco, and web analytics
  • At least 5 years of experience in Communications, journalism, marketing or similar field

In addition, the ideal candidate would have the following attributes:

  • Professional or working knowledge of Hubspot
  • Curious about how business gets done and policy gets created in Wisconsin
  • Enjoys working with people
  • Managed a high-performing team
  • Creatively uses technology to connect with people and solve problems
  • Good story teller

Salary range is $75,000-$80,000 depending upon experience.  Date of hire benefits available.

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