Communications Manager

Wisconsin Women’s Health Foundation

OUR MISSION:

The WWHF’s mission is to innovate, impact and improve women’s health in Wisconsin.

OUR HISTORY:

The WWHF was founded in 1997 when Sue Ann Thompson, then First Lady of the state, was recovering from breast cancer diagnosis and treatment. As she traveled the state, she saw that women lacked important information about their health and healthcare options, so she vowed to help other women access quality care and community resources. Mrs. Thompson is President of the WWHF Board and works from the WWHF office.

OUR WORK:

The WWHF has a 20+ year history of collaborating with state, private, and public organizations while providing women with high quality health education information. WWHF programming focuses on impacting major causes of morbidity and mortality for Wisconsin women: cancer, heart disease, diabetes, tobacco use, mental health, dementia, domestic violence, osteoporosis and more. WWHF programs span all 72 counties, providing direct services to roughly 7,000 women each year.

OUR STRUCTURE:

WWHF is a 501(c)3 nonprofit with a 12 member Board of Directors comprised of volunteers. WWHF has 25+ employees with a centrally located office in Madison and outreach staff around the state.

https://www.wwhf.org/


Position Details

Communications Manager
Job
Part-time
12/15/2020
Southwest Wisconsin
Madison, WI

We are seeking a creative professional who understands the importance of high-quality work products, can work independently, and enjoys content creation. The WWHF’s Communications Manager will lead our agency’s communications work through strategic planning, writing, desktop design, and management of digital assets. This part-time opportunity is a great fit for an experienced communications professional who enjoys a high level of autonomy, a fast-paced work environment, and the chance to see their ideas through to project completion.

Job Duties:

Create and Execute the WWHF Annual Communications Plan:

  • Develop annual timelines, target audiences, and key messages 
  • Act as project manager for WWHF communications projects 
  • Link communications planning to development and program goals 
  • Research new ways to efficiently reach intended audiences

Design & Content Development:

  • Create compelling content for web, email, print, and social media 
  • Collaborate with programming team to identify program specific communication needs, goals, and benchmarks 
  • Develop and execute plans to reach and engage with target populations 
  • Develop cross-channel digital marketing strategies and campaigns for web, email, and social media platforms

Web:

  • Oversee content development and editing of WWHF website in WordPress 
  • Coordinate website and email campaign activities per annual communications calendar 
  • Create new website pages and content as needed 
  • Maintain up-to-date web pages and events calendar, seeking out new features and tools to improve the user experience 
  • Track and analyze metrics for web activity

Social Media:

  • Lead the WWHF’s day-to-day social media execution 
  • Generate content for social posts for WWHF agency and program-specific outreach 
  • Establish social media metrics and targets, analyzing results to inform future communications efforts 
  • Plan, create, and implement social media ad buys 
  • Manage WWHF’s Google Ads and Facebook ad campaigns

Public Relations:

  • Press releases & press kits 
  • Media relations & partnerships 
  • Manage and monitor advertising requests and needs 
  • Create advertising campaigns as needed

Qualifications/Requirements:

  • At least 5 years’ experience 
  • Strong problem-solving skills and ability to trouble-shoot when challenges arise 
  • Outstanding writing, editing, and communications strategic planning skills 
  • Ability to quickly understand different audiences and switch voice/approach to best engage each audience 
  • Ability to manage multiple projects at the same time 
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) 
  • Experience/comfort with desktop design 
  • Basic photography and video work, creating compelling visual content for web and social media
  • Wage: $28 to $30 per hour
  • Schedule: 20 to 25 hours per week
  • Location: Madison Office and Remote Work Possible


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