Communications Media Specialist

The Communications Media Specialist must be creative, forward-thinking, and organized. The position is responsible for planning and monitoring the communications and social media strategy – including all social media sites – for Grand Casino Mille Lacs and Hinckley and other MLCV brands. The position will consist of developing and posting content, planning content calendars along with the agency based on quarterly planning meetings, responding to Guests, and analyzing and crafting performance reports for internal review. They will also be responsible for aiding in communication needs for MLCV and the property including press releases, copy needs, internal communication, the MLCV Friday 5, and stakeholder communication. The Communication Media specialist will need to understand brand strategy and tone of voice while creating and maintaining a consistent look and positive online reputation in the social media space and all related areas.

Guided by the traditional Ojibwe teachings, MLCV’s core values – honesty, wisdom, humility, love, truth and bravery – are the driving force in our business. The values guide us as we move forward to achieve our mission. At MLCV we are guided by Associate promise – to SERVE you (support, empower, respect, value and engage). Through this promise we strive to support our Associates in living their best lives by offering them challenging and rewarding work, a competitive benefits package and opportunities to build lasting relationships.

Responsible for the following:

• Execute the social media strategy through research, benchmarking, messaging, and audience identification.
• Maintain and follow the social standard guide created for Grand Casinos and MLCV brands. 
• Write, develop, and strategize content creation for social platforms, and other communication needs, in partnership with the agency 
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share scheduled, consistent content. 
• Create and maintain all company social media pages and profiles, including sub brands of Grand Casino. 
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness. 
• Collaborate with Grand Casino departments to manage company reputation, coordinate promotions, and increase reach.
• Maintain brand strategy and tone of voice to increase awareness and build connections through dialog and messaging. 
• Continuously improve by capturing and analyzing social date/metrics, insights, and best practices, and then acting on gathered information. 
• Assist with the development/execution of public relations & social media initiatives. 
• Work with outside vendors on major promotions for creative design when necessary. 
• Create, set up, and execute promotions through social media channels driving interaction and growth through group deals, coupons, gifts, special/seasonal events, promotions, etc. 
• Create monthly reports on effectiveness of promotions, specials, and competitors.
• Create status log weekly and/or monthly of ongoing digital projects and outcomes. 
• Assist in developing and creating interactive email blasts. 
• Maintain continuous review of the communication on company websites – making requested updates and proactively suggesting improvements. 
• Work with the Agency to answer any/all questions and issues on all our social media sites in a clear and punctual manner.
• Responsible for developing plans and executing projects that support the broader communications strategy; such as the Annual Report.
• Develop a social ambassador group to help generate content; including a process for content submissions. 
• Guide and support in marketing, planning and public relation strategies to ensure alignment with objectives. 
• Held accountable, to the highest degree, for the control, accuracy and thoroughness of all expenses, records and reports. 
• Any and all other duties as assigned.

Working Relationships:

• Reports directly to the Director of Brand Strategy at MLCV; works cross-functionally with marketing teams across portfolio.
• Works with agency of record social team to ensure brand standards are met.

Requirements:

• Bachelor’s degree in journalism, communications, marketing, or a related field 
• 2 or more years of social media experience including planning and managing content in a corporate or agency setting. 
• Excellent written and verbal communication skills. 
• Must have a thorough understanding of social media management and strategy. 
• Experience using various analytics software. 
• Working knowledge of HTML and CSS. 
• Multi-tasking and time-management skills, with the ability to prioritize tasks. 
• Ability to work in a fast-paced, high-pressure environment.

SPECIAL QUALIFICATIONS:

• Be detail-oriented, organized, and proactive. 
• Ability to communicate effectively with various audiences – including Guests, Associates, and vendors. 
• This individual needs to have strong planning skills and a unique ability to maximize efforts with limited resources – and be able to work within specific deadlines and have a strong ability to prioritize. 
• Displays a high level of maturity, discretion, tact, judgment and the ability to deal with confidential matters. 
• Two (2) years of documented experience and demonstrated ability in digital and social media for a company that uses this media extensively required. 
• Two (2) years demonstrated ability of developing and implementing social strategies that have consistently met or exceeded planned objectives required. 
• Two (2) years knowledge of and fluency in Photoshop, PowerPoint, Flash, After Effects, Dreamweaver, In-Design, 3-D Software and Adobe Product Suite required. 
• Two (2) years’ experience in audio-visual multimedia design and execution. 
• Be highly skilled with social media platforms including technology and software. 
• Display strong written communication, creative writing, and organizational skills. Work with Ad Agency team to help develop the content for social media channels, including drafting copy for Facebook and/or Twitter messages. 
• Be able to communicate concisely and persuasively in creating audio-visual media concepts. 
• Must have the technical knowledge of producing content for web, social media, print and digital/multimedia. 
• Knowledge and understanding of new technology, new consumer trends, and the latest in social media/PR innovation required. 
• If required, must be able to pass company pre-employment Drug and Alcohol test. 
• Must be able to secure license from Gaming Regulatory Authority. 
• Mille Lacs Band Member and American Indian preference will be exercised in the hiring process. 
• Responsible for following all relevant DGR’s.