Reporting to the Manager, Social Media and Graphic Design, the Communications Specialist 3 plans, coordinates, and executes social and digital media communications campaigns, events, and publications that promote and enhance the public′s awareness of Metra′s services, mission, and brand. The position also functions as a spokesperson, responding to social media and customer inquiries.
The primary duties include: Create, document, and execute conceptual ideas and designs, pre and post-production of video, and written dialogue; and post and oversee distribution via multiple outlets including social and traditional media and internal communications. Interview individuals for news events; research, collect, and analyze information; and draft, produce, and publish or post final product. Serve as an auxiliary spokesperson managing activity and inquiries on media outlets. Function as lead to generate innovative concepts, plans, content creation, and campaigns to increase ridership and foster public and customer feedback via digital and social media content. Monitor media stories relative to public transportation; and create content to communicate Metra's programs, initiatives, and events. Works under both inside and outside environmental conditions under prevailing conditions of heat, cold, rain, and snow. Shares 24-hour on-call duties. Perform other related duties as assigned to meet the ongoing needs of the organization.