Communications Specialist - External

Sun Country Airlines

About Sun Country Airlines:

Sun Country Airlines wasn’t born in a corporate office. Instead, it was started in 1982 by a small group of pilots and flight attendants in Minneapolis/St. Paul, MN, the very people who love flying.

The small group that once flew for Braniff International were joined by a few area businessmen and MLT vacations, and the company with new Sun Country colors lifted off, quite literally in 1983, with a maiden flight between Sioux Falls and Las Vegas.

Only a few months later, the world would see the first appearance of the smiley face. Coincidence? Maybe. But the same “can-do” hometown spirit that launched Sun Country still lifts us and our passengers today.

In an industry that’s seen its share of changes, Sun Country Airlines has adapted through the years, opening new routes across the U.S., and taking more vacationers to the tropical beaches of Mexico, Costa Rica, and the Caribbean. Even flying charters to support our troops across the world.

One passion guides every Sun Country employee and every flight — to safely and effectively help people connect with each other, to create memories that matter.

Position Details

Communications Specialist - External
Twin Cities Metro
Eagan, MN

The Communications Specialist – External is responsible for executing Sun Country’s public relations, events, and community programming. This specialist will help execute a corporate communications plan to create, promote, enhance, and protect the “voice of the airline.” The communications team brings to life the brand promise in multiple channels, events, communication vehicles, and through community relations efforts.

The Communications Specialist – External is responsible for these key areas:

Public and media relations

  • Assist with communications efforts founded on key messages tied to company vision, brand positioning and competitive advantages in the marketplace 
  • Assist with planning and execution of media relations plans, campaigns, and press releases 
  • Seek out positive media coverage opportunities 
  • Maintain list of local and national media outlets and develop strong relationships with industry reporters to ensure effective story pitches 
  • Gather industry editorial calendars to target specific media opportunities 
  • Write and distribute press releases 
  • Assist with interview preparation for company spokesperson and executives 
  • Assist with maintaining and updating emergency communication response plan and participate in regular training and drills 
  • Develop and maintain a strong knowledge of Sun Country Airlines’ business, operations and place in the aviation industry

Community Relations and Events

  • Help facilitate community relations programs and partnerships, specifically the Make-A-Wish Foundation 
  • Support local programs and foster strong relationships within local communities 
  • Assist in planning and executing ad-hoc events for internal and external audiences 
  • Support executive presentations and speaking engagements for community relations and other events 
  • Manage sponsorships to maximize promotional value and look for new opportunities to sponsor activations that align with Sun Country’s goals

Social media

  • Partner with social media team on announcement strategies and ensure consistent messaging from public relations initiatives 
  • Contribute to the creation of content that supports marketing plans and strategies 
  • Identify opportunities and innovative ways to leverage social media for media coverage

Required Knowledge, Skills and Abilities:

  • Bachelor’s degree required ideally in Marketing, Advertising, and/or Communications 
  • Minimum 2+ years in public relations, communications, media relations or community relations 
  • Superior communication skills and knowledge of current media landscape 
  • Exceptional writing skills in AP style 
  • Proven track record of working effectively in fast-paced environment 
  • Attention to detail and thoroughness in a fast-paced environment 
  • Demonstrated ability to collaborate at all levels within an organization; 
  • Builds partnerships and ensures shared successes 
  • Relentless customer focus and obsession 
  • Readiness to participate in communication response in the event of an emergency 
  • Travel is required

« Back