Communications Specialist

3M is seeking a communications leader for the Business Transformation team located in St. Paul, MN. Be part of what’s next! At 3M, you can apply your talent in bold ways that matter. Here, you go...

The person hired for the position of communications specialist will have responsibility for, but will not be limited to the following:

Primary Responsibilities:

• Leads the development of marketing and communications materials for 3M global corporate and targeted audience segments, including: all levels of 3M leaders and employees, non-3M workers, customers, vendors and external audiences.
• Leads and organizes marketing communication activities including: target audience research, designing/executing creative cross-media tactics (e.g.: web, video, blogs, virtual events, events/campaigns), and managing the program brand.
• Builds communication strategies including goals, stakeholder analysis, target audience segmentation, program branding, and communication tactics.
• Develops consistent global Business Transformation communication guidelines. Collaborates and consults with Global, Business and Corporate communications teams to align messaging with 3M Business Transformation objectives.
• Implements marketing and communication plans that support achievement of Business Transformation goals and strategic direction. This includes development of 3M executive messaging/presentations, broad 3M employee and program team communications that concisely and compellingly address new and complex business and organizational needs.
• Partners cross-functionally with colleagues (including Corporate Marketing, Public Relations, global Communications teams and select agencies) to ensure alignment of program communication execution. Recommends and manages project plans with external agency/vendor partners for delivery of select marketing or communication tactics.
• Manages annual marketing and communications budget; recommends resource reallocations to meet communication objectives. Ensures production of deliverables consistent with marketing and communication strategy and plan, with significant measurable impact on the organization's results.
• Analyzes data to assess communications ROI (return on investment) utilizing both qualitative and quantitative methods. Select and oversee research to measure impacted user (eg: employee, customer, vendor) awareness and recommend appropriate changes to the communication plan.

Basic Qualifications:

• Bachelor's degree or higher from an accredited university
• Minimum of four (4) years of experience in Marketing, Communications, Branding and/or Advertising

Preferred Qualifications:

• Bachelor’s degree or higher preferred in Business Administration, Marketing, Journalism, Advertising, Public Relations, or Mass Communication from an accredited university
• Master’s degree is desired
• 5-7 years of Corporate or Business Communications experience is preferred
• Global project experience is preferred
• Supervisory experience is preferred
• Design, execution and ongoing management of multi-faceted communication initiatives spanning: Work Center and external/internal website design, campaign design, event management, print design and copy, social media (Facebook, Twitter, blogs, etc), employment branding campaigns.
• Strong collaboration skills are desired
• Experience managing agency relationships
• Ability to translate strategic plan into execution of detailed tactical Communication Plan
• Strong interpersonal and communication skills with ability to persuade others in matrix environment.
• Customer/client-centric mindset combined with contagious enthusiasm and passion