Communications Specialist

Function:

The Communications Specialist supports the implementation of communication strategies designed to promote the value of accredited continuing education for health professionals and to build engagement with the accredited continuing education community, clinicians, healthcare leaders, and other stakeholders. The Specialist is responsible for managing, monitoring, and improving the ACCME’s communications via multiple channels including social media, website, enewsletters, articles, and reports. Key responsibilities include writing, editing, preparing graphics, sending email blasts, and identifying strategies to achieve communications goals.

Responsibilities:

Website:

• Support management of two websites: ACCME and Joint Accreditation for Interprofessional Continuing Education.
• Work with communications team to update websites and respond to website requests from staff.
• Coordinate regular content reviews to ensure accuracy and consistency of messaging.
• Support the creation of new content; assist with adapting, improving, updating, and optimizing existing web content to enhance user experience and SEO; identify strategies to improve user experience.
• Track and analyze website usage.
• Prepare recommendations for achieving communications goals.

Publications and Content Development:

• Manage publication of enewsletters including writing, editing, preparing graphics, and formatting for the website and dissemination via our email marketing service. 
• Manage subscription lists. 
• Write and edit articles for internal and external publications. 
• Support publication of reports including the Annual Data Report, Joint Accreditation Leadership Summit Reports, and Year in Review Report. 
• Assist with survey management and calls for comment; generate analyses of responses.

Media:

• Support management of social media platforms for ACCME and Joint Accreditation for Interprofessional Continuing Education, including writing posts and preparing graphics. 
• Work with communications team to manage, monitor, and improve social media presence to increase followers and build visibility and engagement with the accredited continuing education community and other stakeholders. 
• Coordinate social media content development across internal teams and with external organizations, as appropriate. 
• Monitor perception of ACCME and Joint Accreditation in media and social media; anticipate challenges and opportunities; support the development and implementation of proactive responses. 
• Analyze performance and generate reports. 
• Monitor emerging social media technologies and trends to provide recommendations for optimizing communications strategies

Other responsibilities:

• Edit, proofread, and copyedit materials.
• Support marketing of annual meeting and other events.
• Collaborate with Marketing Communications Manager in promotion of initiatives such as data management and value of accredited CME.
• Assist with media relations.
• Assist with strategic communications initiatives as assigned.
• Support other projects as assigned.

Reports to: Vice President, Communications

Education, Skills, and Experience:

• BA in Communications, Journalism, Digital Media, or related field
• Minimum of 5 years related experience
• Experience with a nonprofit, healthcare, education, accrediting, or regulatory organization preferred
• Proficient in social media, WordPress website content management and HTML coding
• Experience with SEO and Google Analytics
• Experience with email marketing services; familiarity with MyEmma a plus
• Basic graphic design skills, including preparing graphics for digital platforms; Photoshop experience and photography skills a plus
• Video planning and production
• Survey management skills a plus
• Proven ability to write and edit articles and reports for digital platforms and print
• Ability to translate complex, nuanced issues into clear, compelling messages
• Experience copyediting and proofreading; familiarity with Chicago Manual of Style a plus
• Proficient with Microsoft Office Professional, including Excel
• Excellent verbal and written communication skills
• Strong problem-solving skills and a proactive approach to finding solutions
• Strong interpersonal skills; values a demanding, team-focused environmen
•  Flexible, adaptable, highly organized, detail oriented; demonstrated ability to prioritize multiple tasks and function under deadline pressure
• Ability to engage with multiple audiences, including highly educated healthcare practitioners, journalists with lay publications, and the public