Essential Functions/Responsibilities:
Communications Planning
- Assist with the development of measurable communications plans that align with business objectives
- Work with manager to update communications plans to ensure they are timely and accurate
- Maintain system of how we store all AMA communications plans
- Track plan execution in alignment with Enterprise Communications goals and objectives
- Support the manager of communications planning with the roll out of improved communications planning processes and the project management tool, Asana
- May write and edit projects
Media & Editorial Support
- Monitor media coverage closely and develops daily internal media newsletter “AMA in the News”
- Review, tag, add and omit coverage in media monitoring platform to guarantee accuracy of KPIs
- Maintains AMA lists of key bloggers, physicians in the media, and traditional media
- Proactively identify and track new media outlets for pitching, flag stories for potential input
- Coordinate and compile reporting on external communications efforts through our media monitoring and tracking tools
- Responsible for the development of monthly “AMA Media and Editorial Impact” report for the Board of Trustees as well as media dashboards on a quarterly, and ad hoc basis
Internal Relationship Development
- Build and maintain relationships with business unit liaisons and marketing managers
- Leverage internal relationships to capture an accurate 90-day outlook of upcoming activities
May include other responsibilities as assigned