Communications Specialist

Sheboygan Area School District

The City of Sheboygan rests on the Lake Michigan Shores about halfway along Wisconsin’seastern seaboard on Interstate I43. Sheboygan is just 55 miles north of Milwaukee, 60 miles south of Green Bay, 110 miles northeast of Madison, 140 miles north of Chicago, and 340 miles from Minneapolis.

The Sheboygan Area School District is the largest district in Sheboygan County and serves approximately 10,300 students in 26 schools.

In 2020, the Sheboygan Area School District was listed in the top four school districts to buy an affordable home.

In 2019, the Sheboygan Area School District was named to Forbes's inaugural list of America’s Best-in-State Employers. Of the 67 Wisconsin employers recognized, the Sheboygan Area School District was one of only four school districts to make the list.

Position Details

Communications Specialist
Northeast Wisconsin
Sheboygan, WI

The Communications Specialist will work in a collaborative environment with the Marketing and Communications Coordinator as well as with District administrators and school staff to strengthen and expand communication to internal and external audiences. This position will work from the District Central Office building and is a full-time, 12-month position. The starting pay range is $45,000 to $55,000. Benefits package offered.


  1. Create high-quality communication for all District audiences through a variety of channels including email, website, social media, and print material. Ensure the Sheboygan Area School District (SASD) brand is represented in all communications.
  2. Produce a variety of creative content - including photos, videos, graphics, and written pieces - to connect and engage with diverse audiences.
  3. Train and support school-based website editors and assist in managing the District website and related databases. Collaborate with website editors to produce and ensure website content is current, relevant, and is consistent with the District brand.
  4. Execute a social media strategy to tell the District’s story in innovative and non-traditional ways, while monitoring and interacting with the online community.
  5. Maintain positive working relationships with principals, department leaders, school office staff, school website editors, and school social media managers, as well as positive engagement with all school staff.
  6. Other duties as assigned.


  1. Demonstrated ability in effective oral and written communications utilized in public relations and various media platforms. Possess strong writing and editing skills.
  2. Ability to translate strategic information into clear and concise messaging.
  3. An eye for design and the ability to create graphic content for social media and websites.
  4. Knowledgeable in social networking platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
  5. Experience with Google Apps and Microsoft SharePoint is beneficial.
  6. Self-motivated and highly organized, with keen attention to detail.
  7. Ability to work an occasionally varied schedule (such as early mornings, nights, or weekends) to meet the demands of the position.
  • Bachelor’s degree in communications, journalism, public relations, or related field.
  • One to three years successful experience in communications, social media, public relations, or journalism.

The starting pay range is $45,000 to $55,000. An excellent benefits package is offered.

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