Consumer Engagement Marketer

Lamplight Farms

The W.C. Bradley Co. Values were established by company founder W.C. Bradley himself, expressed in the simple, direct motto, “a man’s word is his bond.” He focused on adhering to the highest standards of integrity and being a good steward of all that had been entrusted to him, his family and the company.

  • INNOVATION – We value creativity and learning from diverse perspectives. 
  • CARING – We are Servant Leaders to our people, our communities and our environment. 
  • EXCELLENCE – We strive to exceed internal and external customer and consumer expectations. 
  • ACCOUNTABILITY – We are active stewards of all the resources entrusted to us. 
  • INTEGRITY – We continue our heritage of courageously doing the right thing. 
  • WINNING SPIRIT – We are determined to grow our business profitably and to be leaders in all our markets.

Position Details

Consumer Engagement Marketer
Southeast Wisconsin
Menomonee Falls, WI

The Consumer Engagement Marketer serves as the voice of the TIKI Brand to consumers by speaking with them directly through email, social media, telephone, ratings & reviews, Q&A forums, web and the like. Serve as a product expert for the TIKI Brand to consumers. Answer questions and place product orders. Treat each interaction as special and important, capturing excellent notes and bringing insights gleaned to bear in product development and other marketing communication efforts. Serve as the champion for consumer engagement, insights and experience within Lamplight.

Work Hours:

  • As an ambassador for the TIKI Brand, the Consumer Engagement Marketer is expected to be timely when responding to consumers. 
  • This role will primarily work Monday through Friday between the hours of 8am to 5pm. However, it may be necessary to work non-traditional hours including evenings and weekends during the summer months to meet consumer needs.

Duties and Responsibilities:

  • Serve as an ambassador of the TIKI Brand; positively influence each consumer experience. 
  • Create an exceptional, unique and fundamentally human experience through providing stellar customer service. 
  • Embody the TIKI Brand and organizational culture, and move through each task or consumer interaction with ease, empathy and delight. 
  • Routinely exhibit a positive can-do attitude, thirst for knowledge and an excitement for growing the brand and business. 
  • Develop the necessary brand, product, process and system expertise to guide consumers through their brand journey. 
  • Be regularly available and respond quickly to consumers, meeting consumers where and when they reach out. 
  • Log all consumer interactions and place consumer orders within the customer service management tool, including identifying relevant product(s), extensive details and appropriate call/issue type.
  • Establish and maintain metrics and goals for measuring the consumer experience; monitor, report and ensure goals are met. 
  • Elevate expectations of the brands interactions with consumers and build rapport with core TIKI Brand consumers. 
  • Continually work to improve consumer experiences and discover new ways to engage consumers. Champion a culture of "Consumer First" within the company. 
  • Other duties as deemed necessary.

Minimum Education:

  • High school diploma or completion of GED. 
  • Bachelors degree in marketing, communications or a related field of study is preferred. 

Minimum Work Experience:

  • Two (2) years of relevant experience in customer service, social media management, content development or general marketing. 
  • License(s)/Certification(s): None. 

Knowledge, Skills and Abilities:

  • Knowledge of customer service standards and proficiency applying standards to the general public. 
  • Demonstrated understanding of the importance of consumer experience to brand loyalty. 
  • Strong knowledge of social media platforms. 
  • Proficiency using a PC (Personal Computer) to include the Microsoft Office suite of products as well as Consumer Relationship Management solutions. 
  • Interpersonal skills and the ability to establish and maintain a positive relationship with internal and external stakeholders. 
  • Strong communication skills and the ability to communicate effectively in English both verbally and in writing. 
  • Organizational agility skills and the ability to effectively articulate information within and outside the organization. 
  • Problem solving skills and the ability to identify creative solutions.
  • Time management skills and the ability to demonstrate a strong sense of urgency. 
  • Ability to regularly demonstrate a friendly demeanor in person, via email, over the phone and through digital communication. 
  • Ability to be self-motivated and a self-starter to meet the needs of the organization. 
  • Ability to translate consumer feedback into insights for future company adaptation. 
  • Ability to regularly demonstrate a high regard for the consumer and champion a culture of "Consumer First.” 
  • Ability to be detail oriented and ensure compliance with established guidelines. 
  • Ability to work independently with general supervision and autonomy. 
  • Ability to maintain regular and predictable attendance. 
  • Ability to work in a constant state of alertness. 

Physical Requirements:

  • Represents the appropriate physical requirements of the job in the course of the work. 
  • Normal office environment with no travel required.
  • Health Insurance 
  • Dental Insurance 
  • Vision Insurance 
  • Flexible Spending Accounts 
  • Health Savings Account 
  • Retirement Savings 
  • Vacation 
  • Holidays 
  • Basic Life Insurance and AD&D 
  • Voluntary Life and AD&D 
  • Long-Term Disability 
  • Short-Term Disability 
  • Team Member Assistance Program 
  • Aflac 
  • Education Assistance 
  • Wellness Program

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