Consumer Insights Associate Manager

Nature's Way

Trust the Leaf:

At Nature’s Way, we believe that Nature has given us the foundation to be our healthiest selves. It’s why it is our mission to provide products that harness the best nature has to offer, embrace the wisdom of traditional health practices, and evolve to support modern health needs. Through this commitment, you can feel confident of the quality and care that we put in every Nature’s Way product.

Position Details

Consumer Insights Associate Manager
Twin Cities Metro
Minneapolis, MN

The Consumer Insights Associate Manager will work with their Brand Teams to provide insight-driven thought leadership on how to build and grow our brands, enabling them to cut through in a highly competitive and fragmented environment. This role ensures that the consumer is front and center of everything we do and will be responsible for developing and implementing consumer insight initiatives through identified brand opportunities to achieve business objectives. The successful candidate will be a "decision change agent" who is adept at driving insights into the business, able to advocate for their recommendations, and successfully influence critical business decisions.

Essential Duties and Responsibilities:

Reporting to the Manager, Consumer Insights, this role is responsible for being an integral part of brand planning, leveraging insight to drive the development of groundbreaking positioning, communication and engagement programs, as well as support the creation of visual identity systems and innovation strategy. In this role, s/he is expected to act as a strategic partner to the Brand Teams in identifying opportunities, creating beloved brands, and generating strategic plans.

  • A decision change agent - able to identify the key decisions that will drive growth, advocate for recommendations, and effectively influence senior management with a strong voice for the consumer. 
  • Partners with Marketing to create business objectives and develops, manages, and executes research plans to best meet objectives and the overall strategy of the brands and market 
  • A deep empathy for consumers and a passion for understanding the role brands play in people's lives. Share and aid understanding of consumer learning with the Marketing team through collaboration and communication. 
  • An analytical mindset, with a passion for deconstructing and reframing questions and an ability to distill disparate datasets into clear & meaningful recommendations 
  • An out-of-the-box thinker, able to think creatively, imaginatively and holistically 
  • A team player, who thrives on working collaboratively, inspiring others and bringing out the best in the wider team 
  • A clear communicator, able to deliver findings in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative
  • Bring best in class communication effectiveness support and proper positioning of brands. 
  • Provide input and feedback to creative briefs and copy development for TV and digital; recommend & execute appropriate research plans to explore and validate creative 
  • Track and understand consumer, category, and nutrition trends to enable brands to stay ahead, drive brand plans and actions in communications and innovation

Education and Experience:

  • BA/BS degree required, advanced degree preferred 
  • Minimum 2 years insights / strategy / research / analytics / psychology experience preferred 
  • Able to understand, interpret, and gleam insights from data 
  • Strong passion for the consumer 
  • Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity

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