Consumer Insights Manager

Johnson Outdoors

Join the Johnson Outdoors family and help us turn ideas into adventure with innovative, market-leading outdoor recreational products. The Company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $490 million global enterprise with around 1,100 employees across 12 countries.

Position Details

Consumer Insights Manager
Southeast Wisconsin
Racine, WI

The Consumer Insights Manager will collaborate with cross-functional partners to ensure best-in-class analytic methods for primary and secondary market research are used to uncover timely, accurate and business relevant consumer insights. Leveraging primary and secondary market research, competitive intelligence and business analysis, the role will work with marketing and product business leaders to build data-driven strategic insights and tactics.

Key Responsibilities:

  • Creates value through primary and secondary market research initiatives, contributes to successful business decisions and strategies, creates/identifies competitive advantages and helps the brand teams achieve annual goals.
  • Supports the internal community insights panel by creating planned activities, monitoring and sharing results and working closely with business partners on future needs and next steps. Provides ongoing recruiting support to find new panel members.
  • Develops, maintains and communicates in-depth knowledge of trends, events and major players in business focus areas providing insight through analysis of metrics and other key data points.
  • Translates research findings and projects into actionable insights and partners with brand teams to ensure that findings are understood and implemented to help drive critical business decisions.
  • Partners with each business group to implement their annual market research plan driven by their marketing plans and ROCKET innovation process.
  • Provides the necessary leadership and guidance to help team members elevate their current level of analysis.
  • Works with business partners to better understand their consumer insights needs and facilitates reporting, research or analysis.
  • Designs questions for online surveys, in-person, phone, or virtual interviews, online discussion boards, traditional or online focus groups, etc.
  • Participates in research project designing and planning to answer business questions and meet business needs. Collaborates with external research suppliers, including research study design, proposal costs and deliverables.
  • Manages multiple highly complex projects simultaneously. Serves as project manager for analysis projects which involves estimating and tracking budgets, schedules and inputs across different groups.
  • Performs other duties as assigned.

Education & Experience Requirements:

  • Bachelor’s degree in marketing, communications or equivalent. Master’s degree preferred.
  • Typically requires a minimum of 5 years of experience in quantitative and qualitative analysis, business analysis/industry research, management consulting or business performance improvement focused in a specific focus area.

Knowledge & Background Requirements:

  • Advanced project management skills and experience to successfully lead cross multiple locations and businesses using staff and contractors. Demonstrated leadership skills and abilities to effectively provide direction, guidance and motivation to internal teams and vendors and deliver successful results on schedule.
  • Excellent verbal, written and interpersonal communication skills to develop effective communication materials and effectively communicate with internal teams and external vendors. Excellent teamwork and mentoring skills.
  • Well-developed presentation skills.
  • Experience authoring research studies and reports.
  • Self-starter who is experienced at taking initiative and showing results.
  • Ability to facilitate and lead focus area dialogue and Q&A sessions with firm leadership.
  • Ability to analyze information coherently and succinctly. Demonstrated understanding of statistical and financial theories and practical experience in applying those theories and software in research and analysis.
  • Proficiency in using the Microsoft Office Suite which includes, Word, Excel, PowerPoint and Outlook.

« Back