Consumer Marketing Communications Manager


Optum, the fast growing part of UnitedHealth Group, is a leading information and technology-enabled health services business. Our teams are dedicated to modernizing the health care system and improving the lives of people and communities.

Serving virtually every dimension of the health system, we work with a diverse set of clients across 150 countries – from those who diagnose and treat patients to those who pay for care, deliver health services, and those who supply the cures. Optum maintains operations across North America, South America, Europe, Asia Pacific and the Middle East. Our innovative partnerships provide technology and tools that enable unprecedented collaboration and efficiency. As a result, we can tap into valuable health care data to uncover insights and develop strategies for better care at lower costs.

Position Details

Consumer Marketing Communications Manager
Twin Cities Metro
Eden Prairie, MN

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doingyour life's best work.(sm)

As a member of the Optum Health Consumer Marketing team, this position is responsible managing the member communications strategy to attract and activate consumers in Optum programs in order to achieve program participation and value targets. This position will have direct involvement in designing, developing and deploying marketing communications in the Employer market and will be client-facing.

Additionally, the ideal candidate must have demonstrated the ability to execute against multiple projects and excel in a fast paced, results-oriented work environment. You must be highly motived, roll up your sleeves, self-starter with a passion for communicating in new and disruptive ways. You should thrive on seeking new insights, finding creative solutions and measuring results.

Primary Responsibilities:

  • Assesses and interprets customer needs and requirements. 
  • Identifies solutions to non-standard requests and problems. 
  • Translates concepts and data into actionable items. 
  • Implements and manages marketing programs focusing on building awareness and engagement 
  • Performs research to identify/analyze consumer needs and preferences 
  • Manages marketing communication projects end-to-end (e.g., Planning, concepts, role assignments, timelines/milestones, creative development, budget management, issue tracking, implementation and reporting) 
  • Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance) 
  • Develop the necessary metrics to evaluate effectiveness of communication plans and share learnings with the organization and clients 
  • Represent marketing and the consumer experience on cross functional teams 
  • Work with internal marketing and creative services to meet objectives 
  • Apply internal and external communications standards established for the business (e.g., branding standards/guidelines, internal style guides, naming conventions, CAN-SPAM laws, legal review, AP style guides, communications industry standards, health literacy)

Required Qualifications:

  • Bachelor's Degree 
  • 5+ years of experience in strategic marketing, communications and/or advertising 
  • 5+ years of experience in designing and developing data driven campaigns 
  • Experience in developing and executing marketing and/or communications plans and strategies that achieve results in changing consumer behavior 
  • 5+ years in managing projects 
  • Understanding of the incremental impact of marketing programs including ROI 
  • Need to live within a commutable distance from the Eden Prairie office 
  • Flexibility to travel up to 25%

Preferred Qualifications:

  • Brand experience 
  • Agency experience 
  • Experience in digital media, email and online marketing

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best workSM.

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