At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
The Content & Adoption Program Manager supports the design, development and implementation of key initiatives in support of planning, products, and sales, ensuring consistent, effective messaging that is in alignment with the Northwestern Mutual brand. This extends to new product and market launches, targeted sales campaigns, field promotional events, planning and product sales tools and materials. You will develop clear, accurate and persuasive written content, collaborating with key stakeholders to deliver high impact programs and; leverage current methods and propose new channels (e.g., live events, print, digital, mobile and tablet) for impactful delivery and engagement; support the design and implementation of large, integrated sales initiatives that deliver results through sales team engagement and agency-level adoption; design key messages and positioning strategies that resonate with sales teams and field audiences and drive measurable behavior change.