Content & Adoption Program Manager

Northwestern Mutual

At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual. What started in Milwaukee, WI has grown into 7,000+ home office professionals split across 3 campuses: New York City, Franklin and downtown Milwaukee (HQ) - each one bringing with it its own unique talent and culture. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual as we are growing our digital and tech capabilities and are always on the lookout for bright, tech-savvy candidates.

Position Details

Content & Adoption Program Manager
Southeast Wisconsin
Milwaukee, WI

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

The Content & Adoption Program Manager supports the design, development and implementation of key initiatives in support of planning, products, and sales, ensuring consistent, effective messaging that is in alignment with the Northwestern Mutual brand. This extends to new product and market launches, targeted sales campaigns, field promotional events, planning and product sales tools and materials. You will develop clear, accurate and persuasive written content, collaborating with key stakeholders to deliver high impact programs and; leverage current methods and propose new channels (e.g., live events, print, digital, mobile and tablet) for impactful delivery and engagement; support the design and implementation of large, integrated sales initiatives that deliver results through sales team engagement and agency-level adoption; design key messages and positioning strategies that resonate with sales teams and field audiences and drive measurable behavior change.


1) Development and Implementation of field-facing content and adoption messages/materials

  • Develop clear, accurate and persuasive written content in order to ensure field-facing materials present the desired messages. Leverage consistent channels and proven methods that have impact with target audiences.
  • Collaborate with key stakeholders across Career Distribution (CD), the products and PX teams in order to deliver high impact programs and to ensure alignment.
  • Leverage current and propose innovate new channels (e.g., live events, print, digital, mobile and tablet) for impactful delivery and engagement. Evaluate and manage the methods used to deliver consistent messaging and ensure effective communications are aligned to the Northwestern Mutual brand.
  • Manage the quality creation, delivery and on-going maintenance of effective sales tools and field resources that directly support key CD initiatives.

2) Strategic Influence and subject matter expect regarding content deliverables and adoption tactics on all assigned projects.;

  • Support the design and implementation of large, integrated projects. Areas of accountability will be assigned, but span across products, planning and CD 
  • Design and deliver new tools/materials for field use and ensure alignment to the Northwestern Mutual financial security promise. 
  • Design key adoption messages and positioning strategies, (e.g. identify and design right resource and message for right target audience), that resonate with field audiences and drive measurable behavior change. Align messaging to corporate/Field persona, planning philosophy and relevant to client life stages as appropriate.

3) Other

  • Responsible for the budget on assigned areas of accountability (projects).
  • Other responsibilities may be assigned as necessary.


  • B.S. /B.A. degree in business, sales or equivalent.
  • A minimum of 5 years experience in designing and delivering content and adoption strategies and promoting products and/or services to distribution systems and/or end users.
  • Demonstrated success in creating project strategies and subsequent delivery of tools and tactics to target audiences.
  • Proven ability to leverage research insights and incorporate into strategies.
  • Demonstrated strategic agility through anticipation of future consequences and trends and use of broad knowledge and perspective to create competitive strategies and articulate credible pictures and visions of possibilities.
  • Demonstrated ability to identify marketing opportunities, develop creative solutions and implement initiatives with quality and within scope.
  • Strong leadership and project management skills.
  • Effective ability to identify and cultivate relationships with key stakeholders representing a broad range of functions and levels in order to advance the objectives of the organization.
  • Knowledgeable on how to best leverage multiple channels of communication and engagement with target audiences.
  • Demonstrated ability to manage budgets to accomplish business objectives.

This job is not covered by the existing Collective Bargaining Agreement.

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