Content and Copy Strategist

Collaborative. Engaging. Resourceful. Imaginative. Sound like you? If so, you could be a match for Zizzo Group Engagement Marketing's content and specialist. position. We're looking for someone with experience and ambition to join our team in Milwaukee's Walker's Point. This position requires someone who can strategize and write across digital & traditional marketing. A team player who is self-driven but can collaborate creatively with others. A focused individual who can hit deadlines and juggle multiple projects while being a positive force in the agency. And did we mention fun? If this sounds like you, apply today.

RESPONSIBILITIES:

Content Strategy and Research

• Develop comprehensive content strategies aligned with client objectives, target audiences, and industry trends
• Conduct thorough research and analysis to understand target-audience preferences, interests, and behavior(s) to inform audience personas
• Conduct competitor analysis and stay abreast of industry trends to identify opportunities and provide innovative content recommendations
• Continuously monitor and improve content strategies through A/B testing and experimentation
• Stay up to date with the latest content marketing trends, emerging technologies, and industry best practices to help guide content strategy

Copywriting and Content Creation

• Craft persuasive and concise copy for various marketing channels, digital and non-digital
• Optimize content for search engines by conducting keyword research and implementing SEO best practices
• Develop customer journeys, site maps and user experience
• Copywriting research, writing, editing, proofing, and maintaining copy style guides and copy matrixes across multiple touchpoints in the customer journey – websites, mobile apps, digital marketing, emails and beyond
• Ensure content compliance with legal and regulatory requirements, including copyright, data protection, advertising standards and ADA compliance
• Maintain client brand consistency and voice throughout all content pieces, adhering to brand guidelines and client preferences
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and grammar

Branding

• Brand development, both in developing new brands and refreshing existing ones
• Develop communication strategies that effectively communicate with external audiences, in a consistent tone and voice

Collaborator

• Communicate and collaborate effectively with clients and internal teams
• Collaborate with clients to understand their objectives, gather feedback, and ensure content both meets their expectations and aligns with their brand identity

Qualifications:

• Minimum five years of experience in web content, social media and communication production
• Agency experience preferred 
• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced agency environment
• Excellent communication, collaboration, and interpersonal skills
• High attention to detail with sound organizational skills
• Experience in content management systems (CMS), marketing automation tools, and other digital marketing content management platforms.
• Desire to learn, collaborate and contribute
• Positive attitude and client-oriented mindset, even and especially in the face of adversity

Base compensation commensurate with experience and role. ZG offers a great culture, flexible and hybrid work schedule, opportunity for growth, competitive pay packages, parking reimbursement, medical benefits, 401K and more.