Content and Social Media Specialist

Are you an innovative storyteller who loves social media, thrives on creating compelling content, and has a keen eye for design and video? Grace Management, Inc. is seeking a Content & Social Media Specialist who lives and breathes digital content and brand storytelling. 

In this highly creative and collaborative role, you’ll help bring the Grace brand to life online—across social media, video, blogs, newsletters, and more — ensuring every piece of content reflects our brand values, voice, and commitment to creating vibrant senior living communities. You’ll work cross-functionally to deliver engaging, high-quality content that strengthens connections, builds awareness, and supports occupancy goals. 

Key Responsibilities:

• Create a variety of digital and print content including videos, blog posts, newsletters, infographics, flyers, posters, and internal communications
• Design brand-aligned graphics and marketing assets using Canva (Adobe Creative Suite a plus)
• Capture and edit short-form videos and reels for use across digital channels
• Contribute to and manage a cohesive content calendar aligned with brand strategy and key marketing initiatives
• Manage and schedule content across various social media platforms
• Provide individualized support to communities, tailoring content and engagement tactics to meet unique goals, audiences, and market needs
• Support user role management, community crossposts, and brand alignment across channels
• Train community teams on best practices and provide content support and resources
• Leverage platform trends and tools to improve performance and expand reach
• Track performance using analytics tools and apply insights to optimize future content strategy
• Assist with the creation of newsletters and communications to support awareness and engagement
• Contribute to marketing and communication strategies for community acquisitions, dispositions, and transitions
• Maintain and update email templates and automation content to support outreach to prospects and professional referral partners
• Collaborate with internal teams, community leaders, designers, and vendors to support marketing initiatives
• Build and maintain strong, respectful relationships with community teams, regional leaders, and external partners
• Provide backup support for the Digital Marketing Specialist during vacation or absences
• Continuously explore professional development opportunities in content strategy, social media trends, video, and digital engagement
• Bring forward fresh, creative ideas to keep content innovative and effective 

Qualifications, Knowledge, and Skills: 

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations or a related field
• 1–2 years of experience in content marketing, social media, or digital communications
• Exceptional storytelling, writing, and editing skills
• High attention to detail and quality — you take pride in getting it right
• Strong visual design skills and experience using Canva (Adobe Creative Suite a plus)
• Skilled in short-form video creation, editing, and optimization for digital channels
• Demonstrated ability to collaborate across departments and with diverse teams to develop high-quality content
• Strong organizational skills with the ability to manage multiple deadlines, prioritize tasks, and balance long-term goals with daily initiatives
• Proficient in using analytics tools (e.g., Google Analytics, Meta Insights) to measure performance and optimize strategy
• Familiarity with social media management platforms such as Hootsuite
• Understanding of SEO principles and how content impacts search visibility and local listings
• Proactive, resourceful, and self-motivated — someone who takes initiative and looks for opportunities to grow, improve, and add value
• Experience in senior living, healthcare, hospitality, or service industries is a plus 

Pay $55,000 - $65,000/year.