Content Copywriter

Insight Creative, Inc.

Insight Creative, Inc. is one of the leading advertising and production studios in Northeastern Wisconsin. We've been helping our clients build their brands for over 30 years. In this exciting position of Content Copywriter, you will be working with a dynamic group individuals on a wide variety of projects for a diverse group of clients.

Position Details

Content Copywriter
Northeast Wisconsin
Green Bay, WI

As a full-time Content Copywiriter at Insight Creative, Inc., you have an opportuinity to be part of our energetic and growing agency. You'll be developing and executing ideas alongside our creative team.

The Content Copywriter is responsible for copy and concepts in the production of advertising. Working with the Creative Director, the copywriter interprets concepts/copy into completed design.


  • Works with Creative Director to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, social media, public relations, direct mail, out-of-home and other forms of promotion for agency and clients.
  • Writes ads that help to build awareness of client brands, products and product benefits and help to stimulate sales. 
  • Strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities. 
  • Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design. 
  • Creates all advertising copy for approval, downloading into design/layout software, etc. 
  • Researches clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects. 
  • Assures that all copy is checked and proofread at the draft and final stages of each project, allowing a “fresh set of eyes” to examine the work. 
  • Works to ensure copy/concepts serve the purpose of first and foremost promoting the client’s brand image and/or selling their product or service, according to the strategic creative plan. 
  • Assists in writing proposals, marketing plans, publicity and public relations. 
  • Contributes original material to agency blog on a regular basis. 
  • Maintains current software skills compatible with the needs of other creative team members.
  • Bachelors degree in marketing, advertising, journalism, English or related field.
  • 2-4 years of professional writing experience.
  • Working knowledge of social platforms.
  • Has a proven track record of building engaging content.
  • Strong verbal and written communication skills.
  • Ability to collaborate with others.
  • Attention to detail.

In business for over 30 years, Insight Creative offers a collaborative, fun and challenging work environment with great energy and a down-to-earth team. Salary is commensurate with experience. Excellent benefits including paid vacation, PTO, paid holidays, health insurance, short-term disability, long-term disability, 401(k) with company match, life insurance, AD&D and other company perks.

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