Content Creator

PAWS Chicago

PAWS Chicago is a national model in No Kill animal sheltering, committed to bringing an end to the killing of homeless cats and dogs.

As Chicagoland’s largest No Kill shelter and one of the largest in the nation, PAWS has helped to reduce the number of homeless pets killed in the city by over 91 percent since its founding in 1997. PAWS Chicago has grown from a grassroots organization to a national leader in the No Kill movement, guiding other communities in how to dramatically reduce the euthanasia of homeless cats and dogs.

In 2020, PAWS Chicago found homes for 4,100 dogs and cats through its Lincoln Park and Highland Park Adoption Centers and performed almost 10,000 spay and neuter surgeries through its Lurie Clinic and GusMobile Spay/Neuter Van. These two medical resources give PAWS Chicago the ability to provide subsidized spay/neuter surgeries, vaccinations, and humane education to under-served families and neighborhoods that need the most help in controlling pet population.

Charity Navigator, the nation’s largest independent evaluator, has rated PAWS Chicago at its highest 4-star ranking for 18 consecutive years—an accomplishment that less than 1% of the charities in the nation have reached.

Position Details

Content Creator
Chicago Illinois
Chicago, IL

Job Summary:

The Content Creator is the organization’s storyteller, the voice for homeless and at-risk pets. Through words, photos, video, and sound they capture PAWS Chicago’s No Kill mission in action, and the stories they tell create and deepen the emotional bond between PAWS Chicago’s supporters and the organization. They bring the PAWS Chicago brand to life.

Duties and Responsibilities:

  • Write marketing and communications materials, and gather and edit storytelling components (photos, videos, updates, quotes) that are critical to our mission communications. 
  • Ensure all PAWS Chicago content is on brand, consistent in style, quality and voice. 
  • Responsible for developing strategy, copywriting and capturing & editing content for all digital channels including social media platforms, website, email, and programmatic advertising. 
  • Responsible for growing PAWS Chicago’s social-media channels, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. 
  • Understand social media metrics and use the information to ensure the social media strategy is achieving its goals. 
  • Create monthly reports tracking digital media performance; develop and track monthly Key Performance Indicators. 
  • Create calendar for social and web content in support of PAWS programs that rely on community engagement (adoption, volunteers, fosters, events). 
  • Produce, film and edit videos, including internal communications, onboarding, and training videos. 
  • Create and test donation campaigns on social media sites following industry best practices. 
  • Build online relationships to connect PAWS to influencers (individuals or companies) that can advance the PAWS Chicago mission. 
  • Proactively monitor and address customer feedback, grievances, and trends across online social and review platforms. 
  • Collaborate with internal teams to develop and implement reputation management strategies. 
  • Manage a volunteer team of content creators who assist with writing, capturing, and editing photographic and video assets, developing strategies and tactics to increase engagement, and grow PAWS Chicago’s digital following. 
  • May need to work some nights and weekends.


  • Passion for animals and animal welfare 
  • Researching, writing, reporting, and/or related social media activities. 
  • Knowledge of English grammar and usage appropriate for professional communications. 
  • Strong writing skills. 
  • Knowledge of social media and reputation management principles and practices. 
  • Experience in photography and video shooting & editing required. 
  • Ability to conduct proactive research and gather information from websites, written materials, and interviews conducted via e-mail, phone, or other means. 
  • Ability to set priorities and effectively juggle many tasks simultaneously. 
  • Ability to track and meet deadlines. 
  • Strong attention to detail. 
  • Ability to handle responsibilities and relationships both within PAWS and among stakeholders with poise, tact, resourcefulness and flexibility. 
  • Excellent skills in Microsoft Office applications (including Word, Excel and PowerPoint) are required.

« Back