Content Creator

The Content Creator will be responsible for producing high-quality, engaging content that aligns with the school's brand and strategic goals. This role requires a creative individual with strong writing, storytelling, and multimedia skills to develop content for various platforms, including the school's website, social media channels, email campaigns, and print materials.

Key Responsibilities:

Content Development:

• Write, edit, and publish compelling content for the school's website, social media, newsletters, and other communication channels. 
• Create engaging multimedia content, including photos, videos, graphics, and infographics with our school photographer. 
• Develop content that highlights the school's academic programs, extracurricular activities, student achievements, faculty expertise, and community events. 

Social Media Management:

• Manage and grow the school's social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Develop and implement a social media strategy to increase engagement and followers.
• Monitor social media trends and adjust strategies accordingly.

Campaign Support:

• Collaborate with the Marketing and Communications team to plan and execute marketing campaigns.
• Assist in the creation of promotional materials and advertisements.
• Track and report on campaign performance and metrics.

Storytelling and Branding:

• Identify and develop stories that resonate with the school's target audience, including prospective students, parents, alumni, and donors.
• Ensure all content is consistent with the school's brand voice, style, and messaging guidelines.

Community Engagement:

• Engage with the school community to source content ideas and gather feedback.
• Work with Marketing Specialist to cover school events, capturing live content and post-event recaps.

SEO and Analytics:

• Optimize content for SEO to improve the school's online visibility.
• Use analytics tools to measure the effectiveness of content and make data-driven recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 2+ years of experience in content creation, preferably in an educational setting. 
• Exceptional writing, editing, and proofreading skills. 
• Proficiency in using content management systems (CMS), social media platforms, and analytics tools. 
• Experience with graphic design software (e.g., Adobe Creative Suite) and video editing tools. 
• Strong storytelling abilities and a keen eye for detail. 
• Ability to work independently and as part of a team. 
• Excellent time management and organizational skills.

Preferred Skills:

• Familiarity with SEO best practices. 
• Experience in photography and video production. 
• Knowledge of email marketing platforms (e.g., Hubspot). 
• Understanding of boarding school environments and culture.