Content Curator, Writer, Storyteller

CEL Marketing | PR | Design

ABOUT CEL:

CEL’s clients have trusted us as their marketing, public relations and design partner for more than 30 years — helping them strategically plan, implement, and ultimately grow their school, event or business using effective and lasting integrated marketing and communications strategies. No matter what your goal is, we help make it happen when we sign on with you. Telling your story and getting your message to your marketplace in a creative, effective, and lasting way is our business – ensuring a positive return on your investment.

https://www.celpr.com/

Position Details

Content Curator, Writer, Storyteller
Job
Full-time
1/3/2020
Twin Cities Metro
Minneapolis, MN

We believe that impactful storytelling drives strategic results. As our content creator, your task is totransform the stories, expertise and thought leadership of our clients into compelling content. Your keen understanding of the entire digitalecosystem will drive results for clients across platforms including: web, search, mobile, social, and traditional media including print, broadcast, and event marketing.

RESPONSIBILITIES:

  • Demonstrate excellence in client-care, leveraging opportunities to deliver more than expected and maintaining happy clients. 
  • Interview, write and edit stories, blogs, OpEds, media pitches, case studies, marketing copy, and other content for clients. Complete a minimum of two stories or posts per week that include visuals (photos, graphics or other creative illustrations). 
  • Create compelling website content for clients in the education, healthcare, nonprofit and financial services sectors. 
  • Develop and execute content strategies across digital platforms, including website, email, social media accounts, etc. 
  • Manage media relations for clients, as part of an integrated marketing communications strategy
  • Engage in research, issues monitoring, and brand stewardship for clients. 
  • Respond promptly to external requests from clients, reporters, and other stakeholders. 
  • Be a conscientious, detail-oriented project manager who can move initiatives forward in a collaborative and effective manner.

Skills Requirement:

  • Excellent writer, storyteller and proofreader 
  • Demonstrated research capability to ensure validity of sources and content 
  • Knowledge of basic SEO, link building and traffic generation tactics 
  • Experience managing client social media and online marketing tools 
  • An understanding of current web standards with ability to translate web statistics 
  • Creativity in curation and storytelling content that includes visuals and photos 
  • Ability to manage projects through execution and evaluation 
  • Demonstrated ability to meet tight deadlines and manage multiple assignments 
  • Collaborator with graphic designers, web developers and project managers for effective communication of concepts

Technical Capabilities:

  • Social media savvy including Facebook, Twitter, LinkedIn, YouTube, Instagram 
  • Email marketing platforms (Mail Chimp, Constant Contact, Hubspot) 
  • Web content management systems (CMS) and blogging tools 
  • Microsoft Office proficiency (Word, Excel, Powerpoint) 
  • Google Apps (Drive, Docs, Slides, Analytics) 
  • Adobe Creative Suite (desired) (Photoshop, InDesign and Illustrator) 
  • Experience in blog writing and posting 
  • Experience maintaining web pages and driving online organic traffic

Personal Skills Requirement:

  • Bachelor’s degree in public relations, journalism, marketing or related field 
  • Team player with a commitment to achieving team and client goals 
  • Exceptional organization and attention to detail 
  • Creative contributor during discovery and ideation phases 
  • Enthusiastic about innovation, learning and client progress 
  • Exceptional verbal and written skills 
  • Demonstrated integrity, ethical decision-making and honesty 
  • Takes pride in delivering high quality work to clients

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