What You'll Do:
The Content Director will lead the Content team of an online commercial insurance marketplace that relies on exceptional, accurate, and compelling content to generate new business and retain small business customers. This function shares responsibility for achieving the business’s top-of-funnel goals, monitoring KPIs and analytics, and creating and adjusting plans accordingly. We’re seeking a results-oriented leader who will take ownership for Insureon’s content to educate small business owners, convert prospects into customers, retain and upsell existing customers, and increase brand recognition.
The Content Director sets the content strategy and team’s priorities, ensuring both are aligned to business goals. You’ll oversee and assist the Content team with execution while continually raising quality standards. You will define editorial standards and refine messaging to ensure content resonates with small business owners across many professions and industries at different stages of their customer journeys. This position involves collaboration with leaders across the organization, particularly with the SEO and Analytics teams, and works closely with members of the Senior Leadership Team.
We prefer local candidates but will consider remote applicants.