Content Marketer


Our mission and vision:


To improve health and well-being in partnership with our members, patients and community.


Health as it could be, affordability as it must be, through relationships built on trust.

Position Details

Content Marketer
Twin Cities Metro
Richfield, MN

At HealthPartners, you’ll find a culture where we live our values of excellence, compassion, integrity and most importantly, partnership. By working together, we will improve health and well-being, create exceptional experiences for those we serve and make care and coverage more affordable.

We currently have an exciting opportunity for a Content Marketer. As a Content Marketer, you play an important role in ensuring HealthPartners creates meaningful content for our digital experiences that engage our consumers in such a way to drive growth and help existing consumers continue to deepen their relationship with us. We are looking for a content creator to help guide the content our organization creates through cross-channel marketing best practices, creating goal-aligned content plans, content creation and measuring of content performance.


  • Conduct in-depth content audits to understand existing content ecosystem, understand performance of existing content and inform future content plans. 
  • Partner in the planning of content including specific recommendations about what type of content to create to achieve desired digital results including, consumer engagement, organic traffic growth and conversions. 
  • Create content plans to support and optimize the buyer’s journey through stages of Awareness, Consideration, Purchase and serve as a bridge between high-level brand communications, marketing campaigns and our overall web experience. 
  • Write well-researched short and long-from content that aligns with our content strategy, brand standards, copy and design best practices, accessibility and SEO. 
  • Understand and recommend opportunities to co-create content and partner with influencers in order to extend reach and target relevant audiences. 
  • Leverage data to measure performance of content and make recommendations on which content should be re-purposed, sunset or otherwise edited. 
  • Work collaboratively with other teams to help inform and build cross-channel marketing campaigns, providing recommendations on which content to create and how content should be promoted. 
  • Stay informed of current trending topics, industry best practices and market insights to capitalize on our content marketing investment. 
  • Manage resource and time effectively deliver on needs of the business. 
  • Continued self-assessment and development, ongoing organizational learning, and event participation. 
  • Develop sound working relationships with internal and external partners. 
  • Ensure accuracy and quality of materials. 
  • Work with analytics partners to develop executive-level dashboard to report on performance of content marketing efforts.

Required Qualifications:

  • Bachelor’s Degree in English or other Liberal Arts discipline, Business or other related field. 
  • 3+ years in a content marketing role. Past experience creating content for the web, specifically ebooks, whitepapers, blog posts. 
  • Knowledge and experience with blogging software, such as WordPress. Digital expertise, understanding of HTML and experience design principles (Digital role only). 
  • Computer experience (Microsoft programs - Outlook, Word, Excel), Social Media (Facebook), Copier, Fax, Printer, Voicemail. 
  • Solid understanding of design, copy and web best practices/guidelines. 
  • Detailed knowledge of brand development and multichannel marketing concepts. 
  • Strong collaboration skills, coupled with excellent writing and editing skills. 
  • Team member needs to be well-organized, able to handle a variety of complex projects and assignments simultaneously and thrive under deadline pressure with minimal direction. 
  • Knowledge of general office procedures required.

Preferred Qualifications:

  • Knowledge of health care industry preferred.

HealthPartners is recognized nationally for providing outstanding care and experience for patients and members. We offer an excellent salary and benefits package.

« Back