Content Marketing Coordinator

Role Description:

Analyse rich data and insights and create impactful thought leadership for the world’s leading data analytics and brand consulting firm. Reporting to the North American VP of Content and Communications, the Content Marketing manager will analyse data, identify trends and author deliverables including whitepapers, blog posts, presentations and more.

Duties and responsibilities:

• Play a leading role in the development of Kantar thought leadership by coordinating and writing regular thought leadership pieces – ranging from whitepapers to blog posts – that showcase Kantar’s data and capabilities. 
• Use Kantar research products such as Advertising Insights, Express Surveys and LinkAI and tools such as Tableau and Excel to run reports, analyse data sets, identify trends, and brainstorm story angles for use in thought leadership pieces, sample reports and marketing campaigns. 
• Create compelling presentations for use in sales pitches and webinars incorporating Kantar insights. 
• Collaborate with the marketing team on content distribution through the website and other channels such as social 
• Pitch in as needed with content activation and general marketing responsibilities, such as helping to post content on the Kantar website and draft and prepare emails in marketing automation systems

Personal characteristics and skills:

• A true team player – a person who works well with others and is viewed as a collaborative, valuable and important contributor 
• Excellent copywriting skills and a creative edge – with a good instinct on how to bring a story to life. 
• Resilience and tenacity – able to remain effective and focused and get stuff done! 
• Ability to use data analysis and mining tools to analyse large data sets and extract a story 
• Digital marketing experience (email marketing, online advertising, Web sites) 
• Excellent project and time management skills with ability to prioritize and manage conflicting demands

Experience:

• 2-3 years of experience at an agency, media company or research vendor 
• Analysis and writing experience

Qualifications:

• Degree or degree equivalent 
• Proficiency with Excel, Powerpoint and other MS Office tools; Tableau experience a plus 
• Experience with marketing automation like Hubspot/Pardot and web content management tools such as Sitecore a plus 
• Fluency in English – verbal and written. Additional languages are always helpful.

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.

Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.