Content Marketing Copywriter

Trek Bikes

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek’s passion for innovation, quality, and performance leads the industry with next-generation thinking and cutting-edge technology. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, Bontrager brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.

Trek employees enjoy a Great Place to Work. Offerings include onsite fitness center with full equipment and classes, cafeteria with healthy options, medical clinic, mountain bike trails, and a library. Other perks are casual dress, flexibility, great health, wellness and retirement benefits, and vast opportunities for training and development.

Position Details

Content Marketing Copywriter
Southwest Wisconsin
Waterloo, WI

Trek is looking for a Content Marketing Copywriter who thrives in a team environment and can write dazzling educational content, keyword-rich articles, and product copy under the pressure of tight deadlines.

As Content Marketing Copywriter, you’ll be the lead writer for web pages that drive traffic and get more people on bikes. You’ll write on a wide variety of cycling-related topics for a wide variety of riders, so you’ll need to be versatile. Understanding how to write to different audiences is key to doing this job well.

You’ll also need to be fluent in the language of bikes across all categories. This is a must. Writers are usually experts on how to say something. In this role, you’ll need to be the expert on what to say, too. Experience with keywords and SEO is a plus.

This position is based at Trek Headquarters in Waterloo, Wisconsin. Remote work is not an option. Please include writing samples or portfolio.


  • 50% content writing for web pages and blog 
  • 30% product copywriting 
  • 20% additional brand and communications writing
  • Deep understanding of the cycling landscape, athletes, and cycling-related products 
  • Exceptional writing, proofing, and multi-tasking skills 
  • Proven ability to write content that drives web traffic 
  • Ability to keep a cool head under pressure 
  • Willingness to jump in and help on a variety of writing and communications projects

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