Content Marketing Lead

Concordia University Wisconsin

Concordia is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.

Position Details

Content Marketing Lead
Southeast Wisconsin
Mequon, WI

Concordia University invites applicants for a full-time, salary Content Marketing Lead position located at the Mequon, WI campus. This position is for bold, creative thinkers who are able to connect the dots between content development and lead generation. This position will support the Marketing Department in the development of creative content marketing initiatives. Serving Concordia University Wisconsin, Concordia University Ann Arbor, as well as our regional centers and online presence, this role plays a new and critical part of our combined marketing strategy. This position reports directly to the Director of Digital Marketing.

Job Duties and Responsibilities:

  • Dream up industry leading content marketing initiatives to increase both lead flow and return on investment
  • Serve as a main copywriter for marketing, writing: blogs, landing pages, and emails for use in campaigns
  • Collaborate with colleagues on innovative "freemium" content for use in generating leads
  • Work with Digital Marketing team to distribute content via paid channels
  • Work with web team to maximize content marketing features on our web properties
  • Alongside the Web and Design team, develop media including: video, audio (podcast), and interactive pieces.
  • Working with strategist team, coordinate a cohesive content strategy across multiple schools
  • Measurement and optimization of content
  • Other duties as assigned

Knowledge, Skills, and Abilities:

  • Creative, out of the box mindset
  • Self-motivated individual, with the ability to work in a cross-functional teams
  • Ability to organize content calendars
  • An understanding of how content can generate leads
  • Extraordinary copywriting ability, with a portfolio of work to review
  • Strong project management skills
  • Familiarity with Hubspot platform and Inbound Marketing is preferred
  • Exceptional organizational and interpersonal skills
  • Experience with podcasting is a plus
  • Ability to occasionally travel and work on weekends
  • Passion for Concordia's mission 
  • An Associate's Degree (Bachelor's is preferred), and 3 years of experience in a content marketing, or a related role.

This is a full-time, salary (exempt) position. The starting range is dependent upon individual qualifications and experience. Concordia health, disability, and retirement plan enrollment are available to full-time employees and their eligible dependents. Tuition benefits are available for employees and their qualified dependents.

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