Content Marketing Manager

Association of Equipment Manufacturers (AEM)

AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. In enabling growth together, AEM and its members build momentum for the equipment manufacturing industry and the markets it serves.

Position Details

Content Marketing Manager
Southeast Wisconsin
Milwaukee, WI

The Association of Equipment Manufacturers is seeking a Content Marketing Manager to take the lead on creating compelling and thoughtful content programs that drive organic audience acquisition and engage audiences.

You are a brand evangelist, strategic planner, and passionate storyteller who will embrace voice-of-customer and establish an authentic tone with our audience. You are comfortable researching, listening and learning so that you can create an overall content strategy.

Specifically, you will establish a content strategy for each channel (newsletter, search, social, video, and podcast); identify format, tone, topics and sources to optimize each channel; listen to audiences to understand VOC and challenges faced then create original content that addresses and solves those challenges; build and manage an editorial calendar; find new ways to extend and repurpose existing content; manage social media profiles, engage with social audiences, develop and leverage super fans, and respond to community comments; establish strategic relationships with industry influencers; identify new communities to nurture that align marketing targets; integrate content, social, and influencer strategies into in-person events; collaborate with the Event Marketing leads; write, edit and proofread content; manage the budget and performance reporting; and develop and support new revenue opportunities and audience monetization, including ad-supported traffic, sponsored content, education programming, and event registration. 

The successful candidate will be highly creative with a passion for research and content ideation and possess at least three years of content marketing or editorial experience. Must be eager to own the content program from beginning to end; detailed and organized with the ability to juggle projects and collaborate internally; working knowledge of SEO best practices and Google Analytics; experience with social media management as well as video and podcast content production; comfortable with taking calculated risks and trying new ideas; and embrace data-driven approach to content planning and optimization. Experience in the following areas additionally preferred: crisis management, narrating or hosting videos and podcasts, influencer marketing, and background in the construction/heavy equipment industry.

AEM offers competitive salary and an outstanding benefit package including health (single premium $128 per month), dental (free), vision (single premium $2.50 per month), pension, 401(k), life insurance, long term disability, 18 PTO days during first full calendar year, 10 paid holidays. Our staff is passionate about what they do, our office space is really cool, our dress code is casual, and we get involved in community service.

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