Content Marketing Manager



Honesty and fairness. Hard work and performance. A love for what wedo. At Boldt, these are the values that drive us. They push us to be better every day. To provide the highest-quality service and greatest value to every project we’re a part of. We’re looking for people who share in that commitment.

At Boldt, we live by a philosophy we call BoldThinking®. It’s what allows us to approach every project with an open mind and the freedom to innovate. It’s a mindset of collaborative, creative problem solving—of challenging assumptions and forging new paths. BoldThinking is our culture.

As a member of the Boldt family, you’ll collaborate with some of the most knowledgeable professionals in our industry. You’ll have the chance to learn new skills and take on greater responsibilities, while earning competitive pay and benefits. And you’ll be part of a team that builds real value in the world around you.

Position Details

Content Marketing Manager
Northeast Wisconsin
Appleton, WI

Position Summary:

The content marketing manager position requires an energetic and organized individual who will plan and execute engaging content strategies that are in line with our brand’s image and objectives. They will be responsible for staying up to date on industry best practices and analyzing key website and social media metrics. The individual will be part of our national marketing team and work closely with business development and marketing staff, senior executives and subject matter experts. They must be an excellent communicator, committed to delivering high-quality work in a fast-paced environment, and passionate about helping differentiate us in our key markets.

Essential Duties and Responsibilities:

  • Develop communication strategies across numerous platforms including website, ads, social media, public relations, project pursuits, etc. that build customer loyalty, brand recognition and customer satisfaction. 
  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives. 
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone. 
  • Channel management of all social channels. This person must understand the basic best practices of the main social media channels, i.e. type of content, audiences, effective approaches, etc. 
  • Editorial calendar and organization workflows must be developed and managed. 
  • Management of resources including support staff and other external resources. 
  • Other duties, responsibilities, or activities may be assigned at any time.

Required Skills:

  • Strong presentation and communication skills 
  • Editorial mindset that seeks to understand what audiences consume and how to create it 
  • Excellent organizational skills and the ability to meet deadlines 
  • Demonstrated ability to use social media channels effectively to deliver marketing content 
  • Experience creating targeted content that supports overall company goals 
  • Ability to analyze and present content and social performance 
  • Project management skills and understanding how to manage the priorities in a complex environment and focus on the delivery of results in the form of engagement and differentiation 
  • Website management and/or CMS experience is preferred

Required Experience:

  • Bachelor’s degree in communications, public relations, marketing or a related field 
  • Minimum of seven years of related professional experience


  • Occasional travel may be required.

Boldt offers an attractive benefits package which includes:

  • Medical & dental insurance 
  • Company paid life, short/long term disability, and travel insurance 
  • 401K & ESOP Ownership 
  • Vacation time, sick time & paid holidays (9 holidays per year) 
  • Tuition reimbursement & employee referral program

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