Actively participate in meetings and collaborate with the team to identify and implement the best technical solutions
✓ Strategic thinking, problem-solving, and decision-making capabilities
✓ Stay up to date on relevant technologies, trends, and opportunities to ensure we always use the best possible techniques and tools
✓ Gathers information and coordinates data from other teammates and clients to develop written digital content
✓ Leads digital storytellers to write and update digital copy
✓ Assigns copy to digital storytellers
✓ Edit/curates content for quality and clarity
✓ Ensure all content is on-brand, consistent in terms of style, quality and tone of voice
✓ Assess overall content performance and identify current gaps and opportunities
✓ Create content/campaign calendars and tracking/reporting performance
✓ Collaborate in crafting stories to promote our product, generate leads and educate audiences
✓ Works with the UI/UX designer(s) to analyze site layout and content based on website analytics and usability testing
✓ Work closely with the rest of the creative team to align brand messaging with relevant channels
✓ Works with the digital storytellers and digital media specialist to optimize website content with SEO best practices in mind
✓ Responsible for communicating to the project manager what content production is needed including blogs, landing page copy, emails, social media and ad messaging
✓ Implements team developed strategies to determine and use the right communication channels, improve content effectiveness, increase usability and allow for content reuse
✓ Leads the creation of personas, journey maps and touchpoint maps
✓ Define content problems to be solved, discover processes for new projects and work with interactive business strategists to determine which content channels should be used to solve the challenge
○ Perform content audits on existing sites to uncover the problem areas and put together a content guide
○ Leverage customer research, personas, journey maps and site data to develop proposed content strategies that target user needs and support goals
✓ May interview, help select and train employees