The Content Marketing Manager will be primarily focused on monitoring, measuring, and improving the health of Mintel’s brand through strategic content marketing initiatives, including day-to-day management of the Mintel Blogs and social media channels, and supporting global lead generation campaigns.
A critical contributor to helping Mintel maintain a cohesive and compelling brand voice, you will help develop, plan and execute the blog and social media strategies. You will advise and support members of the global PR and Marketing teams when executing against those strategies and will be responsible for ongoing reporting and hitting KPIs. The person in this role will be responsible for managing centralized, consolidated, and coordinated content strategies across teams within the marketing department, across regions, and leveraging all channels available to Mintel, including video.
You will support planning and own content creation and campaign implementation with regard to content marketing for thought leadership, lead generation campaigns, special projects, etc. to achieve Mintel’s marketing goals. You should come into this role with proven content marketing and/or business writing experience, as well as exceptional verbal and written communication skills, and significant experience in Marketing, Public Relations, Journalism, and/or a related field.
This role has the option of sitting in our US headquarters office in Chicago or working remotely in the United States (in all states aside from Delaware, Iowa, New Mexico, Oklahoma, Oregon, Pennsylvania, West Virginia, New Jersey and Florida) as long as the individual has eligible working rights in the US. Interviews and onboarding are currently being conducted virtually.