JOB SUMMARY:
As the Content Marketing Manager for The Toro Company’s residential and contract landscape (RLC) division,you will work closely with business stakeholders and subject matter experts (SMEs) and will develop deep knowledge of Toro’s RLC’s innovative product lines and audience information needs.
In this role, you will lead the creation and curation of content, working closely with copywriters, designers, editors and compliance SMEs, as well as a wide range of colleagues across the organization. You will oversee content development and content message maps/matrixes, from ideation and discovery research phases, through production and optimization.
The key accountabilities include: defining and implementing content frameworks and strategies in alignment with the overall digital experience and other offline content needs, personalization, tagging strategies, collaborating with and influencing stakeholders, establishing and managing a content management system, and creating content requirements and specifications for writers. The Content Marketing Manager uses metrics, research and other inputs to gauge content performance and optimization opportunities.