Content Marketing Specialist

Andersen Corporation

There is something meaningfully different about Andersen. A key to the company’s enduring success is our sincere and thorough effort to do the right thing for customers, for employees, for the community and for the environment.

At Andersen, Orange is how we describe a spirit that drives us to imagine what’s possible. Our commitment at Andersen is to have an inclusive and diverse workplace where employees feel respected, valued and driven to realize their full potential. Whether in product development, our manufacturing processes, sales programs and services, the relationships we build—with our customers, our communities and each other—we see possibility everywhere, every day and use our collective talents to make it happen. We hope you’ll accept our invitation to Be Orange, Be You at Andersen.

https://www.andersenwindows.com/

Position Details

Content Marketing Specialist
Job
Full-time
4/27/2021
Twin Cities Metro
Bayport, MN

Purpose:

The Content Marketing Specialist will create high-quality content to engage our targeted audiences through integrated storytelling across digital properties, including web, social, blog, email, and other owned/paid/earned media channels. Content will be created with a customer-first, digital mindset to drive leads and conversions while building the Andersen brand.

Position Responsibilities:

  • Research, write, edit and publish compelling and relevant content accross channels to support the integrated marketing plan and inspire, educate and convert our targeted audiences. 
  • Collaborate with cross-functional SMEs and internal/external resources to create content and lead projects from concept through production. 
  • Manage multiple projects at the same time in a dynamic, nimble environment, and deliver content on time and on budget. 
  • Leverage SEO in the development process to optimize content. 
  • Collaborate with the digital team to effectively distribute content and leverage the editorial content calendar and other tools to manage the content process. 
  • Ensure content is on brand and carries Andersen’s brand visual, voice and tone consistently. 
  • Leverage/conduct industry and competitive research in addition to evaluating digital content marketing trends to ensure Andersen's content is different and better than the competition and is relevant, compelling and impactful in helping our target audiences navigate through the purchase process. 
  • Secondary agency contact for content marketing purposes. Role will collaborate with delivery partners but not have direct reports.
  • Four-year marketing degree. 
  • Minimum 3 years of content marketing experience with a proven track record. delivering results. 
  • Customer-first, data-driven, digital mindset. 
  • Experience in writing, editing or graphic design. 
  • Creative and collaborative, open to new ideas and offers thoughtful insight to take work to the next level. 
  • Strong project management skills. 
  • Self-starter and organized with a strong ability to execute on time and on budget. 
  • Demonstrated leadership skills. 
  • Demonstrated ability to promote a brand and drive sales by creating relevant, compelling, and impactful content. 
  • Strategic thinker. 
  • Effective communication and presentation skills (to Executives, with Marketing peers, and to external audiences).

CULTURE AND BENEFITS:

Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We are committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work.

As an innovative and industry-leading organization, we think of benefits more broadly. From your health care to your work environment, to your development and quality of life, we think beyond basic benefits to provide a total rewards package, including, but not limited to:

  • Medical/Dental/Vision/Life Insurance
  • Health Savings Account contributions
  • Paid holidays plus PTO
  • 401(k) plan contributions
  • Professional development and tuition reimbursement opportunities
  • A culture that supports work-life balance
  • An environment where collaboration is key
  • Volunteer opportunities – on company time
  • Environmentally conscious business decisions
  • 8,000+ employees and career opportunities nationwide

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