Content Marketing Specialist

Element, a growing full-service marketing agency in Northeast Wisconsin, has an opportunity for an experienced B2B content writer with serious marketing chops. If you can put yourself in the shoes of B2B buyers and turn technical information into persuasive stories … keep reading.

The role of the content marketing specialist (CMS) is to support integrated marketing efforts by using strategic insights about our clients’ industries, markets, and target audiences to research and write content across a variety of channels. This will include interviewing and writing on behalf of subject matter experts, developing articles for trade media, website copywriting, press releases, digital ads, email marketing, social media content, and more.

The CMS should have a strong grasp of content marketing and how a content strategy can influence B2B purchase decisions. This is a client-facing position in a fast-paced, deadline driven environment.

Key Areas of Responsibility:

• Develop and pitch content marketing concepts and campaigns 
• Research and write articles of a technical nature 
• Support digital marketing and public relations efforts with written content 
• Support agency directors in developing marketing strategy, including audits, customer personas, and competitive analysis 
• Review content analytics and provide insights to support reporting efforts 
• Conduct research with ongoing media monitoring to support content and PR strategies
• Collaborate with team members in the agency on digital marketing initiatives 
• Manage and lead large content projects that include design and interactive programming
• Develop and maintain client editorial calendars 
• Optimize digital content for both search engines and user experience 
• Proof and review various pieces of copy and design

• At least three (3) years of professional writing experience in journalism, public relations, marketing communication, or as an editor
• Bachelor’s degree in communications, marketing, advertising, or public relations
• Knowledge of SEO, social media, and digital marketing best practices
• Experience writing for B2B marketing initiatives
• Ability to develop and write large content projects such as e-books, white papers, and reports
• Excellent verbal, written, and presentation skills
• Self-motivated with ability to solve problems and generate ideas
• Quick learner who is able to explain complex topics ranging from technology, finance, and healthcare to manufacturing, insurance, and construction
• Organizational skills to support working in a deadline-driven environment
• Previous agency experience is preferred but not required

• Paid vacations 
• Paid holidays 
• Simple IRA benefits with company matching 
• Health insurance 
• Dental insurance 
• Vision insurance 
• Compensation is competitive and based on demonstrated skills and experience