Content Marketing Specialist

Position Summary:

We are looking for a passionate storyteller to join the Kaleidoscope marketing team as a Content Marketing Specialist. You’ll work closely with the marketing team and other internal stakeholders to bring our content marketing strategy to life. In this role, you’ll need to have a deep sense of empathy for our customers and the challenges they face; turning insights into compelling content to drive success in our integrated marketing campaigns.

What You'll Do:

• Collaborate with the Director of Marketing to develop and implement a comprehensive content marketing strategy that supports the marketing funnel and sales process 
• Own and manage the Kaleidoscope blog, including writing content, managing internal writers, and owning the content calendar 
• Create content for Kaleidoscope's website and social media channels, including LinkedIn, Twitter, TikTok, Instagram, and Facebook 
• Develop long and short-form content to support integrated marketing campaigns, including sales collateral, email, digital resources, print collateral, eBooks, white papers, and other promotional materials 
• Create and implement a customer success story process, including developing case studies and testimonials 
• Establish and maintain a content calendar to align with integrated marketing campaigns, product launches, and other corporate initiatives 
• Own and implement a content management framework to be adopted across the organization 
• Partner with key stakeholders across the organization to gather insights to support content development 
• Show a commitment to teamwork, results orientation, good communication and interpersonal skills, and exceptional organizational skills 
• Meet or exceed key performance metrics 
• Serve as a culture champion of Kaleidoscope Group PBC, and work in accordance with Company policies and values 
• Maintain regular and reliable attendance 
• Perform other duties as assigned

Required Qualifications:

• Bachelor’s Degree in marketing, communications, public relations, or related field 
• Minimum of two years of marketing experience, preferably in a role focused on content/writing 
• Exceptional writer with a deep understanding of the fundamentals of storytelling and content marketing strategy 
• Strong organizational and project management skills 
• Ability to thrive in a fast-paced, high growth culture with a forward-thinking mindset, adaptability, and curiosity 
• Experience with CRMs such as Salesforce and Hubspot preferred 
• Knowledge of organic social and SEO/SEM preferred 
• SaaS experience preferred 
• Possesses a demonstrated growth mindset; approach challenges as opportunities to improve and grow both self and Company Authorized to work in the US for any employer 
• Ability to pass background study

We offer a competitive pay and benefits package including equity option grants, medical, dental, and vision benefits, 401(k) with company match, flexible PTO program, and more!