Content Marketing Specialist


Kaleidoscope is a cloud-based awards management digital platform enabling organizations to fund, design, administer, and host branded scholarship and grant programs. The platform uses leading technologies to deliver an end-to-end solution for sponsors, organizations, and those they support. Kaleidoscope is building a future where financial aid and funding solutions are smart, cost-effective, and as unique as the applicants they serve.

Position Details

Content Marketing Specialist
Twin Cities Metro
Minneapolis, MN

Position Summary:

We are looking for a passionate storyteller to join the Kaleidoscope marketing team as a Content Marketing Specialist. You’ll work closely with the marketing team and other internal stakeholders to bring our content marketing strategy to life. In this role, you’ll need to have a deep sense of empathy for our customers and the challenges they face; turning insights into compelling content to drive success in our integrated marketing campaigns.

What You'll Do:

  • Collaborate with the Director of Marketing to develop and implement a comprehensive content marketing strategy that supports the marketing funnel and sales process 
  • Own and manage the Kaleidoscope blog, including writing content, managing internal writers, and owning the content calendar 
  • Create content for Kaleidoscope's website and social media channels, including LinkedIn, Twitter, TikTok, Instagram, and Facebook 
  • Develop long and short-form content to support integrated marketing campaigns, including sales collateral, email, digital resources, print collateral, eBooks, white papers, and other promotional materials 
  • Create and implement a customer success story process, including developing case studies and testimonials 
  • Establish and maintain a content calendar to align with integrated marketing campaigns, product launches, and other corporate initiatives 
  • Own and implement a content management framework to be adopted across the organization 
  • Partner with key stakeholders across the organization to gather insights to support content development 
  • Show a commitment to teamwork, results orientation, good communication and interpersonal skills, and exceptional organizational skills 
  • Meet or exceed key performance metrics 
  • Serve as a culture champion of Kaleidoscope Group PBC, and work in accordance with Company policies and values 
  • Maintain regular and reliable attendance 
  • Perform other duties as assigned

Required Qualifications:

  • Bachelor’s Degree in marketing, communications, public relations, or related field 
  • Minimum of two years of marketing experience, preferably in a role focused on content/writing 
  • Exceptional writer with a deep understanding of the fundamentals of storytelling and content marketing strategy 
  • Strong organizational and project management skills 
  • Ability to thrive in a fast-paced, high growth culture with a forward-thinking mindset, adaptability, and curiosity 
  • Experience with CRMs such as Salesforce and Hubspot preferred 
  • Knowledge of organic social and SEO/SEM preferred 
  • SaaS experience preferred 
  • Possesses a demonstrated growth mindset; approach challenges as opportunities to improve and grow both self and Company Authorized to work in the US for any employer 
  • Ability to pass background study

We offer a competitive pay and benefits package including equity option grants, medical, dental, and vision benefits, 401(k) with company match, flexible PTO program, and more!

« Back