Content Marketing Specialist

S&S Cycle

The performance aftermarket, both 2 and 4 wheel was born on race tracks around the world. Enthusiasts in their single car garages grinding aluminum and welding steel late into the night, all in the hopes of a quicker ET or a higher top speed. For many it stayed on the local tracks, a select few translated their passion for performance into global enterprises. In 1958 George Smith chose the latter and across the next sixty plus years S&S Cycle would mature from grassroots racing effort to world class manufacturer and OEM partner. All the while racing has remained a core competency, from speed records at the Bonneville Salt Flats to multi year championships in American Flat Track, S&S is the go to for high performance on and off the race track. 

https://www.sscycle.com/

Position Details

Content Marketing Specialist
Job
Full-time
Office/WFH
100% remote
7/10/2025
Northwest Wisconsin
Viola, WI

JOB SUMMARY:

S&S Cycle is seeking a passionate and performance-driven Content Marketing Specialist to help fuel our brand’s growth through compelling storytelling, strategic content creation, and data-informed marketing. In this role, you’ll craft and manage engaging content that resonates with motorcycle enthusiasts, supports our product launches, and drives traffic across digital channels. You’ll collaborate with cross-functional teams to align content with business goals—while using analytics tools to measure and optimize results. This is more than just a content role, it's a launchpad for career growth. As a key member of a fast-moving marketing team, you’ll have the opportunity to take ownership of high-impact projects, expand your skill set in digital strategy and analytics, and grow into leadership opportunities as our brand continues to scale.

ESSENTIAL FUNCTIONS:

  • Plan, develop, and execute content across multiple platforms (blog, email, social media, website)
  • Collaborate with internal teams to align content with brand messaging and campaigns
  • Monitor and analyze key content performance metrics (traffic, engagement, etc)
  • Generate reports on product trends for web sales and social media activities
  • Generate reports on market share versus competition
  • Conduct audience research to identify content gaps and opportunities
  • Actively participate in website development
  • Execute all social media posting and paid postings
  • Demonstrate strong planning and project management skills
  • Support tradeshow efforts to include display design, product selection, show plans, and execution
  • Present and maintain professional image of S&S Cycle internally and externally
  • Thoroughly understand and adhere to the department goals, objectives, and strategy
  • Establish and maintain credibility throughout the organization as an effective developer of solutions

QUALIFICATIONS:

  • Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent required
  • Minimum 5-7 years’ experience in digital marketing, or similar role
  • Ability to interpret data to inform content strategy
  • Knowledgeable in the v-twin and/or powersports industry
  • Proficiency in data analytics tools (Google Analytics, HubSpot, Excel, etc)
  • Familiarity with paid advertising metrics (Google ads, Meta ads)
  • Strong planning and project management skills
  • Strong design and layout skills and experience
  • Excellent verbal and written communication skills; working knowledge of computer applications
  • Flexible, energetic, forward-thinking, and creative with high moral and ethical standards
  • High analytical ability, good judgment, and strong operational focus
  • Well organized and self-directed
  • Able to relate to people at all levels of the organization in a positive fashion
  • Graphic design or video editing skills are preferred

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