Content Marketing Strategist

Baer Performance Marketing

At Baer Performance Marketing, located in Green Bay, WI, our mantra is work hard, play hard. We’re a small agency that dares to be different.

Baer Performance Marketing is a full-service marketing agency looking to help businesses build, rejuvenate, or expand their brand. The spectrum of services BPM offers includes but is not limited to brand development, copywriting, media planning, market research, public relations, social media marketing, search engine marketing, and graphic design. The goal of BPM is to streamline every aspect of a business’ marketing while attaining maximum results. One hundred percent of our focus is on utilizing our clients' marketing budget to best fit their needs -- not on creating expensive, flashy advertising just to fill a trophy case and boost our egos.

The BPM experience is professional but relaxed. It is teamwork with strong leadership. We wake up every morning with five goals: To be connected, client focused, creatively effective, straightforward, and fun! Our central focus is to better our clients, that's it. It's the way marketing should be. That's the BPM difference.

Position Details

Content Marketing Strategist
Northeast Wisconsin
Green Bay, WI

With this exciting new position, we are looking for a creative, motivated individual with the ability to tell compelling stories online and in social media (Facebook, LinkedIn, Twitter, Instagram, etc.). The Content Marketing Specialist will create engaging content for BPM and our clients’ social media channels, monitor and manage those social channels, write blogs, and develop written content where needed. The role requires attention to detail, strong project management skills and the ability to work in a collaborative, deadline-driven environment. This individual must also be able to commit a minimum of 40 hours per week.

Essential duties and responsibilities will include, but are not limited to the following:

  • Creating and implementing valuable and engaging content as part of each brand’s social media calendar on a variety of social media platforms, including Facebook, LinkedIn, Twitter, Instagram and blogs 
  • Drafting copy and collaborating with designers to create content for publishing. Social media posting and monitoring/analyzing results of social media accounts as it relates to client goals and objectives
  • Monitoring competitors’ online presence/digital marketing tactics Assisting with brand reputation management
  • Coordinating and executing email marketing campaigns
  • Keeping on top of new and emerging trends, guidelines and best practices in social media
  • Developing and executing tactics to effectively market BPM’s social and digital services (i.e., video, white papers, presentations, etc.)
  • Communicating with clients and coordinating projects Offering support in the development and execution of marketing plans
  • Consulting with clients and making insightful/actionable recommendations
  • Completion of an Associate’s or Bachelor’s degree program in Communication, Public Relations, Marketing or a related field
  • Extensive experience working with social media channels, including Facebook, LinkedIn, Twitter, Instagram, etc.
  • Strong writing and verbal communication skills
  • An independent, creative, and self-motivated nature
  • A self-starting approach,the ability to see a project from inception to completion
  • A positive attitude, strong work ethic, and passion for the industry
  • Base salary depends on experience plus incentive pay
  • Flexible work hours
  • Unlimited paid vacation and sick time off
  • SIMPLE IRA match
  • Health, Dental and Vision insurance available
  • Educational and growth opportunities
  • Numerous perks such as free tickets to concerts/events and team lunches
  • Look forward to going to work on Mondays as you will love what you do and who you work with in a close-knit, fun-loving, hard-working team!

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