Content Marketing Strategist

Demco, Inc.

At Demco, we believe that every person should have access to education and lifelong learning opportunities. Inspired by the quiet-but-mighty, life-changing work our customers do every day, we’re passionate about helping librarians and educators engage and empower the communities they serve.

We’ve grown with our customers since 1905, when our founders started the Library Department of the Democrat Printing Company to help make librarians’ lives easier. Today Demco’s mission is to serve both libraries and the broader education community to foster lifelong learning. And, as the roles of schools and libraries continue to evolve and expand, we are committed to evolving our services and product selection to meet your needs.

Our coworkers thrive when they see our customers succeed through the products and services we provide.  We explore any opportunity we can to share these successes amongst our teams, helping each coworker celerate the difference we make.  Perhaps that's why our average length of service hovers over twelve years.  Or perhaps it's all of the intelligent, hard-working, but very fun coworkers we share our days with.  There's only one way to find out - keep reading!

https://www.demco.com/

Position Details

Content Marketing Strategist
Job
Full-time
8/27/2021
Southwest Wisconsin
Madison, WI

Demco has been serving libraries and education communities for more than 110 years and is the leading source for solutions to support lifelong learning and enrichment. We are currently seeking a talented, versatile content writer and strategist who can connect with our audience of school and library professionals and compel them to action. You’ll collaborate with talented creatives, marketers, and product experts to bring the Demco brand to life across all channels. This position requires that you think on your feet and are able to juggle multiple projects at once.

As our Content Marketing Strategist, you will:

  • Take a strategic approach to planning, producing and delivering content that’s relevant to each stage of the customer journey
  • Set and achieve tangible goals on sales and conversions through the purchase funnel
  • Build Demco’s position as a thought leader in our markets and increase brand affinity and preference
  • Serve as Demco’s “storyteller in chief,” turning brand and product message strategies into blog posts, articles, email, sales collateral, landing pages, case studies, videos, white papers, social media content, and more
  • Drive thought leadership and position Demco as the go-to for valuable information, ideas, and products that help K-12 schools and public libraries better engage their customers

To be considered for this role, you need the following:

  • A bachelor’s degree in journalism, English literature, communications, or other related field of study 
  • 3 years of experience in a content marketing role 
  • Strong understanding of how and when to use various social media platforms, particularly Instagram, Facebook, LinkedIn, Pinterest, Twitter, and YouTube 
  • Familiarity with analytics tools, such as SEMrush, Topic, Google Analytics, and Google SearchConsole, is a plus

Demco is headquartered in Madison, WI. We are currently open to remote applicants, although travel to our office for meetings will occasionally be required. Our work atmosphere (both virtually and in real life) is collaborative, inclusive and embraces a growth mindset. We pride ourselves on providing exceptional services and solutions for our customers while having fun. Our work is driven by coworkers who are customer-focused and have a true interest in addressing customer satisfaction; our leaders are passionate about coworker engagement and take a personal investment in developing the talent of our teams.This full time, permanent role is eligible for all our company benefits.


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