Content Marketing Strategist

What You'll Bring:

TransUnion is looking for an innovative Content Strategist to join its global B2B Marketing team. The ideal candidate will develop, execute, and implement compelling, multichannel, bar-raising content strategies that drive engagement and support TransUnion’s position as an industry leader across its solutions-based brand families and U.S. vertical markets:

Solutions-based Brand Families: Fraud, Marketing & Audience, Risk Management, Customer-Driven Analytics, Consumer Engagement, Investigative, and Communications

U.S. Vertical Markets: Financial Services, Diversified Markets (Communications & Energy, Tech/Retail/E-Commerce, Services [Legal/Repo/Towing, SMB], Third-Party Collections, and Tenant & Employment Screening), Insurance, Public Sector, Media & Entertainment

The candidate must excel at working with cross-functional teams to develop content that speaks directly to our customers’ critical business issues and TransUnion’s differentiated value throughout all phases of the buyer journey. Collaborating with the Director of Content Marketing, he or she will own the content strategy of different assets in support of our integrated, multi-deliverable global campaigns, including thought leadership, consideration, and purchase-stage content.

Impact You'll Make:

Develop and scale multi-channel demand-gen campaign content strategies that align our vertical and solutions-centric campaigns with business objectives and data-driven insights, resulting in demand and measurable impact on growth and retention

• In coordination with vertical and solution marketing leads, Product Marketing, and Business stakeholders, collect GTM inputs and content needs from various lines of business, regions, product marketing, and global solutions to craft content strategy plans 
• Create content strategies for different asset types and channels throughout the entire buyer journey 
• Develop KPIs, reporting, and analyses of content performance, and test and adjust content strategy to develop a high-performing content assets 
• Develop and support thought leadership and storytelling strategies that drive awareness, demand generation, qualified leads, and marketing influenced pipeline and revenue 
• Partner with SMEs, marketing managers and executives, as well as social media, demand gen, design, and web teams to ensure content is properly amplified and key messages are brought to life in an integrated way across marketing channels 
• Track and report content success metrics and make strategic recommendations on new approaches and tactics to repurpose content 
• Weave our brand voice and narrative throughout all solution content 
• Drive keyword strategy for SEO and SEM

Requirements:

• 7-10+ years’ relevant B2B content strategy development experience in a performance-driven marketing organization 
• Proven project management capabilities, metrics focus, and content evaluation history 
• Previous work within a content Center of Excellence, delivering content that can be adopted and easily adapted by regional marketing teams 
• Creative, out-of-the-box thinker 
• A passion to create outstanding content that provides great customer experiences 
• Someone who isn’t afraid to roll up their sleeves to organize our global content and get work done 
• Strong level knowledge of SEO, content activation, and paid media 
• Excellent writing and presentation skills 
• Proficient in Microsoft Office applications 
• Bachelor’s degree in marketing, journalism, or equivalent