Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.
The Content Marketing Specialist will contribute to and execute the content marketing strategy and plan by implementing a comprehensive content delivery plan, including written, video and other forms of content. This could include whitepapers, webinars, videos, webpages, blogs posts, customer stories, social media posts, and other collateral as appropriate. Collaborate closely with the content strategists/leads, brand experience, and product marketing to define what content and what content delivery mechanism will drive brand and ultimately customer demand. Implement project management processes to ensure content timeframes and purpose are communicated to stakeholders. Closely work with GTM team to optimize content goals as they relate to leads and opportunities.