Content Strategist - Media & Entertainment Vertical

TransUnion

About TransUnion:

TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably represented in the marketplace.

We do this by having an actionable and robust picture of each person.

This picture is grounded in our foundation as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team,who stewards the information with expertise, and in accordance with local legislation around the world.

Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.

We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.

https://www.transunion.com/

Position Details

Content Strategist - Media & Entertainment Vertical
Job
Full-time
7/7/2022
Chicago Illinois
Chicago or Remote, IL

What We'll Bring:

Experienced writer and strategist needed to create content to support the TransUnion Media and Entertainment Vertical’s marketing communications initiatives. We’re looking for a clever communicator who is an adept and ambitious author of engaging and relevant content, with marketing savvy and the ability to lead in a cross-functional team environment.

This position is an integral part of a dynamic, metrics-driven Global B2B Marketing team, creating content to drive awareness and lead generation for the TransUnion Media and Entertainment business. The ideal candidate is a wise wordsmith with media or ad tech industry experience, discerns new concepts quickly, and is creative and goal/process oriented. This role requires experience creating compelling content of various types in the B2B industry, for marketing nurture and multi-channel campaigns.

Applicants should have both a strong background in B2B content marketing and experience leading creation of content. This role owns the execution of content from start to finish and must be able to ramp quickly to manage the development process through to market distribution and optimization. If you have a background in B2B content marketing and experience with media or ad tech solutions, keep reading!

Impact You'll Make:

  • Develop a multi-channel demand campaign content strategy for all phases of the buyer’s journey to support marketing and sales objectives and cross-functional strategic initiatives. 
  • Produce creative content in long and short form, including blogs, insight guides, infographics, ad copy, emails, industry and product web pages, video scripts and media bylines, with the ability to devise new formats based on goals. 
  • Write point-of-view perspectives and commentary in reaction to “in-the-news” stories while managing long-term strategic content development goals. 
  • Demonstrate a deep understanding of the media and marketing landscape, customer segments and the value proposition of TransUnion’s solutions. Work directly with business leaders/SMEs to iterate on content to fulfill all phases of the buyer’s journey. 
  • Develop and support Media and Entertainment thought leadership and storytelling strategies that drive awareness, demand generation, qualified leads and marketing influenced pipeline and revenue. Ensure alignment to tone of voice and reflection of brand. 
  • Partner with SMEs, marketing managers and executives, as well as social media, demand gen, design and web teams to ensure content is properly amplified and key messages are brought to life in an integrated way across marketing channels. 
  • Repurpose or integrate content development across both direct and channel teams. Organize and collaborate with appropriate cross-functional teams to make recommendations on content optimization as needed. 
  • Help ensure content assets are distributed to client-facing teams and encourage adoption with contextual direction, feedback loops and promotional opportunities. 
  • Track and report content success metrics and make strategic recommendations on new approaches and tactics to re-purpose content. 
  • Drive keyword strategy for SEO and SEM.

What You'll Bring:

  • Candidates with experience in ad tech will be prioritized. Proven content development, project management capabilities and samples of published content are required. Proven metrics focus and content evaluation history is a plus. 
  • Bachelor’s degree in marketing, journalism or equitant 
  • Minimum of 5-7 years’ relevant content development and strategy experience in a performance-driven marketing organization 
  • Strong media and entertainment business acumen, content samples and marketing fundamentals 
  • Strong level knowledge of SEO 
  • Excellent writing and presentation skills 
  • Proficient in Microsoft Office applications

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