Content Strategist

Section 1: Position Summary -

The content strategist is instrumental in telling the Ascensus story and advancing our important mission of helping individuals save for the most important things in life—retirement, education, and healthcare. With an emphasis on advanced critical and creative thinking skills, success in this role is centered on the ability to create powerful and compelling content in support of Ascensus’ strategic goals.

Section 2: Job Functions, Essential Duties and Responsibilities -

• Apply business, industry, and marketing knowledge to determine effective positioning 
• Ask thoughtful questions and make meaningful connections to ensure messaging integrates with the holistic client experience 
• Oversee product and launch communications across the customer journey 
• Create clear and engaging copy that adheres to brand standards and is tailored to the audience 
• Write for a variety of formats, including digital/print, short and long form, and dynamic content platforms that use technology, logic, and data to generate personalized experiences 
• Communicate technical topics in a simplified manner 
• Provide general editorial direction and support 
• Participate in periodic content audits to ensure materials remain current and compliant 
• Utilize Microsoft® Office Suite – Word®, PowerPoint® and Excel®—as well as web-based email, project management, and CMS software tools to assist in the production and management of work 
• Participate in and adhere to quality control best practices related to proofreading, managing reviews, and securing approvals

Section 3: Leadership Skills -

• Consult and collaborate with key internal and external stakeholders and leaders to secure buy-in for ideas 
• Lead, support, and motivate project teams 
• Represent marketing to provide status updates, planning decisions, innovative solutions, and brand governance 
• Apply lessons learned and metrics to benchmark success and continually improve outputs and experiences 
• Provide team coaching on content marketing best practices

Section 4: Experience, Skills, Knowledge Requirements -

• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients. 
• Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in actions on a day-to-day basis, showing your support of our organizational culture. 
• Exceptional writing and editing skills 
• Visionary with ability to translate ideas into tactics and influence outcomes 
• Out-of-the box thinker with a passion for envisioning new approaches and creating content that inspires, motivates, and aims to “convert” interest into action 
• An understanding of a regulated industry; financial services experience a plus 
• Decision-making, problem-solving, and follow-through skills 
• Ability to manage complex projects independently and keep things moving 
• Strong attention to detail related to material accuracy, data, logic, consistency, brand standards, project planning, proofreading 
• Ability to provide consultative advice and work successfully in a team environment 
• Strong communications and presentation skills – dynamic, creative, persuasive, and succinct 
• Minimum of 7 years of related experience with a concentration in financial services and the marketing discipline; Samples and portfolio required 
• Four-year college degree, marketing/communications or related field