Content Strategist


Company Overview:

Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing.

Come grow with us!

Position Details

Content Strategist
Chicago Illinois
Chicago, IL

Content Strategist (Manager):

The Content Strategist works with various internal client groups (business unit/industry leaders) to develop an overall content strategy, including identification of target audiences; articulation of the buying process (who is involved, what role do they play, what do they care about); and translation of intelligence gathered into audience-specific messaging. Conducts client sessions, develops strategy, delivers recommendations, and oversees execution of recommendations.

Additional Responsibilities may include:

  • Writing, editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing 
  • Creation of some combination of e-communications, brochures, infographics, video scripts, webinar presentations, sales enablement, proposals, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services. 
  • Oversight of marketing messaging (technical review) 
  • Makes writing assignments to and helps to develop freelance writers and editors 
  • Contributes to the Marketing and Sales Development (“MDS”) Stylebook. 
  • Takes part in formally or informally developing other MDS employees.

Required Skills:

  • Understanding of content marketing and content strategy best practices, including interactive content formats 
  • Ability to quickly comprehend and convey complex subject matter clearly and without changing the meaning 
  • Strong knowledge of English composition, including grammar, sentence structure, punctuation, and source citations 
  • Experience working creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press 
  • Understanding of business and accounting issues and vocabulary 
  • Ability to work collaboratively and productively with all types of people at all levels of the organization 
  • Strong written and oral communication skills 
  • Ability to focus on accuracy of details as well the larger picture 
  • Ability to prioritize and multitask effectively 
  • Proven problem-solving, organizational, and time management skills 
  • Working knowledge of technology tools, including Microsoft Office suite, and the Web 
  • Experience with design, production, and other aspects of publications a plus 
  • Knowledge of social media, SEO, or digital publishing also a plus 
  • Knowledge of content marketing best practices and or rich media also a plus

Minimum Qualifications:

  • 7+ years in a position of writing/editing promotional content such as direct mail, website, collateral, e-communications, rich media, etc., preferably in a professional services firm 
  • Bachelor’s or Master’s degree in English, Journalism, Communications, or Liberal Arts

Our Benefits:

At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you.

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