Content Strategist

Content Strategist (Manager):

The Content Strategist works with various internal client groups (business unit/industry leaders) to develop an overall content strategy, including identification of target audiences; articulation of the buying process (who is involved, what role do they play, what do they care about); and translation of intelligence gathered into audience-specific messaging. Conducts client sessions, develops strategy, delivers recommendations, and oversees execution of recommendations.

Additional Responsibilities may include:

• Writing, editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing 
• Creation of some combination of e-communications, brochures, infographics, video scripts, webinar presentations, sales enablement, proposals, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services. 
• Oversight of marketing messaging (technical review) 
• Makes writing assignments to and helps to develop freelance writers and editors 
• Contributes to the Marketing and Sales Development (“MDS”) Stylebook. 
• Takes part in formally or informally developing other MDS employees.

Required Skills:

• Understanding of content marketing and content strategy best practices, including interactive content formats 
• Ability to quickly comprehend and convey complex subject matter clearly and without changing the meaning 
• Strong knowledge of English composition, including grammar, sentence structure, punctuation, and source citations 
• Experience working creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press 
• Understanding of business and accounting issues and vocabulary 
• Ability to work collaboratively and productively with all types of people at all levels of the organization 
• Strong written and oral communication skills 
• Ability to focus on accuracy of details as well the larger picture 
• Ability to prioritize and multitask effectively 
• Proven problem-solving, organizational, and time management skills 
• Working knowledge of technology tools, including Microsoft Office suite, and the Web 
• Experience with design, production, and other aspects of publications a plus 
• Knowledge of social media, SEO, or digital publishing also a plus 
• Knowledge of content marketing best practices and or rich media also a plus

Minimum Qualifications:

• 7+ years in a position of writing/editing promotional content such as direct mail, website, collateral, e-communications, rich media, etc., preferably in a professional services firm 
• Bachelor’s or Master’s degree in English, Journalism, Communications, or Liberal Arts

Our Benefits:

At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you.