Content Strategist


Komatsu is an indispensable partner to the construction, mining, industrial and forestry industries that maximizes value for customers through innovative solutions. With a full line of products supported by our advanced IoT technologies, regional distribution channels and a global service network, we help customers safely and sustainably optimize their operations. Our Komatsu, P&H, Joy, Montabert, Modular Mining Systems, Hensley Industries, NTC and Gigaphoton equipment and services are used to extract fundamental minerals and develop modern infrastructure.

Position Details

Content Strategist
Southeast Wisconsin
Milwaukee , WI

Job Overview:

The following Major Responsibilities apply to all employees:

1) identifies areas of self-development and plays an active role in personal growth,

2) seeks out, accepts, and applies feedback and coaching, and

3) formally documents objectives and performance results using the Joy Global GPS System within required timeframes.

The following Major Responsibilities also apply to employees in leader roles:

1) actively assists others with the creation and execution of effective development plans,

2) actively provides coaching, balanced feedback, and appropriate recognition and

3) formally documents objectives and performance results for direct reports using the GPS System within required timeframes.

Key Job Responsibilities:

  • Responsible for bringing Komatsu’s brand and narrative to life through strategic content management. 
  • This individual develops, coordinates and ensures implementation of internal and external content strategies, in partnership with MarComm and business team members, that align with our organization’s objectives. 
  • Incorporates product, service, technology, recruiting and company messaging to support our audiences through their entire journey with the Komatsu brand. Ultimately grows our audiences through value-added content strategy. 
  • A multi-directional team member: 
  • This individual serves as the primary content curator for our internal and external digital and print channels, ensuring reactive, proactive and evergreen content is being developed, translated to a channel strategy and measured for success, working closely with strategic managers and channel marketing manager. This individual also serves as the primary ‘insights reporter’, ensuring that content performance data is translated back to the MarComm team and business in an actionable way, informing the development of future content, working closely with the analytics team. 
  • Creates and oversees internal and external content calendars – developing themes and communicating those for others to contribute. 
  • Teaches and empowers content creators / brand ambassadors throughout the organization – through formal training and informal coaching – to amplify our content development and reach. 
  • Ensures consistent execution of messaging and brand principles in all corporate and marketing communications – directing others on how to align to brand voice and tell our stories effectively. Act as a strategic resource for all teams when it comes to content creation. 
  • Develop the credibility and expertise to maintain strategic relationships that enhance effective content creation and support internal and external needs. Help position the Komatsu brand with a thorough understanding of our people, products and services, as well as key industry players. Leverage these relationships to continually grow our coverage areas and expert database.



  • 5-7 years of experience writing, editing, producing content in a corporate environment
  • 5-7 years of experience in marketing and/or corporate communications and/or marketing agency 
  • Experience creating multi-faceted campaigns (traditional marketing materials, sales tools, ads, social posts, videos, web pages, blogs, editorials, articles, e-blasts, podcasts, etc.) and repurposing content for multiple channels. 
  • Understands how to bring a campaign to life across multiple channels: externally through social media, blogs, paid digital and print advertising, editorials, etc.; Internally through intranets, social channels, leadership meetings, print, surveys, etc. 
  • Understands SEO strategies, how to research for SEO, how to write with SEO in mind and how to track the success of content through SEO management 
  • Experience teaching and coaching others 
  • Successful experience leading through influence 
  • Demonstrated ability to work cross-functionally as well as interface with executive leadership teams
  • Highly, highly organizated. 
  • Thrives on deadlines personally and able to patiently, skillfully move a team of peers towards deadlines. 
  • Is a wiz in Excel, able to whip up complex spreadsheets to track just about anything. 
  • Dreams about data, like a closeted quant; fluent in PowerBI (or wants to be) and is able to visually present data in a way that tells a compelling story. 
  • A borderline expert in PowerPoint and confident presenter. Able to communicate “up, down and sideways” in an organization. Able to create visually impressive and convincing ‘decks’ for various audiences. 
  • Requirements Bachelor’s degree in a communications-related field 
  • Not only able to juggle multiple projects, demands and deadlines at once, but finds prioritization a source of pride and ownership 
  • Comfortable working with global teams. No other language speaking is required but must have experience working with non-native English speakers and targeting non-native English-speaking audiences. 
  • Creative thinker; excited to research, try and teach new things 
  • Proactive communicator; displays confidence when speaking aloud and in writing

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