Content Writer

Are you passionate about creating meaningful and personalized content? If so, we want you to join our marketing team as our Content Writer! Our goal is to engage inidivduals with UWCU's brand and help them on the path for financial success!

UW Credit Union’s Marketing team is focused on connecting and engaging members and employees with the UW Credit Union brand. This position writes original, longer-form content to inform, educate and engage our members, employees and key stakeholders in the UW Credit Union community. The Content writer works collaboratively across Marketing to bring content from idea to execution across a variety of channels.

Writing + Content Creation - 50%

• Develop original content for member and employee communications across multimedia channels (e.g. advertorials, website articles, blog posts, thought leadership, video scripts, long-form content, internal communication).
• Proof and edit content.
• Contribute to the accurate definition of project scope, estimates and timelines. Understand and integrate SEO best-practices and keywords into engaging web content to drive conversion.
• Manage to deadlines and ensure projects are completed on time. Maintain regulatory compliance for marketing materials.

Creative + Content Strategy - 40%

• Interpret the goals of each assignment and define positioning to deliver on communications strategy + goals.
• Assist in developing editorial calendars for various member and employee communication channels.
• Work with designers to develop overall content + creative concepts for content that fits within brand’s existing CMS templates, ensuring copy and visuals support each other.
• Present ideas and concepts to key stakeholders, seek and provide constructive feedback.
• Develop and maintain consistent brand tone, voice and copy guidelines across all channels and audiences.
• Monitor and share industry trends and competitor activity related to content and brand positioning.

Partner Relationships - 10%

• Partner and collaborate effectively within the Marketing Division and key stakeholders.
• Support continuous process improvement for the department through documentation and standardization of key processes.
• Work with local print publications to manage advertorial schedule and deliverables.

To perform this job successfully, an individual must demonstrate regular, predictable attendance and be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. The individual must be able to successfully pass background checks.

• Written Communication – The ability to produce persuasive, concise and relevant content that delivers a strong core message to deliver on the marketing objectives
• Conceptual Thinking – The ability to find effective solutions by taking a holistic, abstract, or theoretical perspective
• Influencing Others – The ability to gain others' support for ideas, proposals, projects, and solutions Bachelor's degree in Journalism, Advertising, Marketing, Communication or related field required
• 4 to 7 years of experience as a Writer/copywriter for B2C audience required

Why work for UW Credit Union?

Join one of Wisconsin’s premier financial institutions, a 2021 National Top Workplace and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:

• 2 weeks paid caregiver leave
• 2 weeks paid new child parental leave
• 21.5 days annual time off
• 2 days paid volunteer time 
• 10 paid holidays (includes your birthday!)
• 401k company match of up to 5%, plus approximately 4% discretionary match
• Variable bonus reward 5 health plan options, including domestic partner eligibility Free bus pass and B-Cycle membership Employee Assistance Program And more!

UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competency.